How to stay sane in an ‘always-on’ digital campaigning environment
Social media never stops! Jessie Mawson presented these tips for staying sane to the eCampaigning Forum in 2016.
Author
Jessie Mawson
Twitter 101
A short guide to getting started with Twitter. Twitter Best Practice: Short tweets get retweeted more often; Tweet as-it-happens: people love to be in the know and up-to-the-minute tweets win; add a comment to your retweets to give them your own spin, or explain why you’re sharing them.
How to Manage a Social Media Crisis
From time to time, you may need to respond to a difficult situation on your organisation’s social media networks. Keep this crisis checklist on hand to ensure that you can deal with any problems that arise quickly and effectively.
Facebook Comments Policy
A clear Facebook comments policy is central to making sure everyone is aware of how they are expected to behave when engaging in your community’s online conversation. Take some inspiration from this example written by Jessie Mawson for Amnesty International Australia.
Social Media Activism: A guide to online change making
Social media is a powerful tool for creating change. Your tweets and Facebook posts have the potential to raise awareness of your cause, to get people talking, and to inspire your community to action. Not sure if your online activity is helping to maximise your impact? This how-to guide will help you ensure that your […]