Blueprints for Change how-to guides are put together by campaign innovators in order to help progressive organizers and groups up their game more quickly. The “blueprints” capture, communicate and inform innovative campaigning strategies and tactics. You can download BfC’s guides as pdfs from the Commons (see the box at the bottom of the page) or view the evolving Google docs.
Summary
While Facebook has come under a lot of criticism lately for its leaking of user data and its complicity in right-wing voter persuasion, dissemination of fake news… and the list goes on… it remains a social network that large segments of the population use daily and therefore cannot be dismissed as an organizing tool. For groups needing to reach out and build their base and mobilize people to come out to events, Facebook remains an important part of an organizer’s toolkit.
Given that the conventional ways that organizations have used Facebook to reach out (through a Facebook Page), are generating diminishing reach (since Facebook changed its algorithm), it’s important to explore how groups are making tactical use of the network through the platform’s Groups option.
Contents
- Disclaimer / request for your help 2
- Summary 2
- Who’s doing it? 2
- Impact/ Why do this? 3
- When this might not work for you 3
- What this requires (people, resources, etc.) 4
- Setup steps/ stages 4
- Tricky parts/ fixes 11
- Attribution 12
Download the pdf from the box below or see the latest Google doc version.
Attribution-NonCommercial-ShareAlike CC BY-NC-SA