Guide to Facebook Advertising
This guide covers the fundamental principles in planning, creating, testing and evaluating a paid Facebook advertising campaign.
Tag
Social media – Facebook
Facebook Advertising: An Intro to Methodology, Case Studies and a Few Resources
Top tips on Facebook advertising from Lee Strike’s presentation at Progress 2019. Facebook ads can be a significant boost to your campaign, if you get the basics right.
How to: Using Facebook groups for organizing
Using Facebook groups for organizing – This is for groups needing to reach out, build their base & mobilize people to come to events.
Media Checklist for Actions
A thorough checklist to help you prepare for traditional and social media in the lead up to an action, including some considerations for non-violent direct actions. Download as a handy printable pdf from the box at the bottom of this page.
How to use social media
Top tips from Friends of the Earth (England, Wales & Northern Ireland) on how to use Twitter and Facebook as a powerful tool for campaigning.
7 tips for Facebook Risk Management
Facebook is a vital organising and networking tool but presents risks for activists. Digital security can seem overwhelming but we can all get better at it. There are organisations who have done a great job of breaking the information down and giving you support to improve your practices. Start with these 7 tips.
Four magic steps to creating shareable, purpose-driven social media content
This MobLab guide sets out to help digital campaigners and practitioners apply tried-and-true methods of making social media content that actually spreads.
Email to recruit new Facebook likes
An example of a great email from SumOfUs to recruit new Facebook followers.
Creatives for Social Good
Can’t find a photographer for your event? Want a new designer for a project? Looking to rebrand? Need some rapid-response campaign design work done? The Australian Progress crowd-sourced register of creative industry providers is a great place to start.
How to make viral Facebook videos (with subtitles)
When it comes to Facebook, videos are now the main game. Making viral videos no longer requires an expensive production crew – all you need is a computer, an external hard drive, and a few Adobe programs.
Experiment – Facebook videos vs. graphics for conversions
Methodology and results of an experiment run by GetUp comparing video to still Facebook graphics in ads.
Facebook Comments Policy
A clear Facebook comments policy is central to making sure everyone is aware of how they are expected to behave when engaging in your community’s online conversation. Take some inspiration from this example written by Jessie Mawson for Amnesty International Australia.
Social Media Activism: A guide to online change making
Social media is a powerful tool for creating change. Your tweets and Facebook posts have the potential to raise awareness of your cause, to get people talking, and to inspire your community to action. Not sure if your online activity is helping to maximise your impact? This how-to guide will help you ensure that your […]