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Learn how Toys R Us workers won a historic $20 million hardship fund from Wall Street
Learn how to build and grow online communities and develop an online-to-offline organizing model to move your people to action.
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Grassroots Guide to Creating Quality Online Content
Tips from CounterAct for small grassroots groups on creating quality online content, making sure it is reaches the right audience and lands as well as it could.
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Guide to Facebook Advertising
This guide covers the fundamental principles in planning, creating, testing and evaluating a paid Facebook advertising campaign.
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Facebook Advertising: An Intro to Methodology, Case Studies and a Few Resources
Top tips on Facebook advertising from Lee Strike’s presentation at Progress 2019. Facebook ads can be a significant boost to your campaign, if you get the basics right.
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How to Use Facebook groups for Organizing
Using Facebook groups for organizing – This is for groups needing to reach out, build their base & mobilize people to come to events.
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Media Checklist for Actions
Checklist to help you prepare for media in the lead up to an action, including some considerations for nonviolent direct actions.
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How to Use Social Media
Top tips from Friends of the Earth (England, Wales & Northern Ireland) on how to use Twitter and Facebook as a powerful tool for campaigning.
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4 Magic Steps to Creating Shareable, Purpose-driven Social Media Content
This MobLab guide sets out to help digital campaigners and practitioners apply tried-and-true methods of making social media content that actually spreads.
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Experiment – Facebook videos vs. graphics for conversions
Methodology and results of an experiment run by GetUp comparing video to still Facebook graphics in ads.
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Facebook Comments Policy
A clear Facebook comments policy is central to making sure everyone is aware of how they are expected to behave when engaging in your community’s online conversation. Take some inspiration from this example written by Jessie Mawson for Amnesty International Australia.
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