5 lessons for success from real-world #BrandJam campaigns
Brandjam campaigns use a companies brand value as a way to access public attention. So…what’s to be learned here?
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Brands and branding
International groups boycott Nestle products to end indiscriminate advertising, 1977-1984
Nestle artificial baby milks infant formula marketing Third World International Baby Food Action Network.
Billboard Utilising Graffitists Against Unhealthy Promotions (BUGA UP) campaigns against tobacco advertising, Australia, 1978-1994
Civil disobedience actions reversed tobacco advertising messages to show the negative health effects of cigarettes.
Naming an Advocacy Campaign
How do you name an advocacy campaign? Here is a guide, tips, and thoughts to help you with the process of naming a campaign.
Creating your Brand Identity
Have you been trying to create and/or build upon your brand identity for a campaign or your organisation? Great tips and a checklist from Principle Co.
BUGA-UP – Billboard Utilising Graffitists Against Unhealthy Promotions
Formed in 1979, Billboard Utilising Graffitists Against Unhealthy Promotions (BUGA-UP) made its mark on hoardings around the nation. By revising advertising slogans and disrupting tobacco-sponsored events, the group revealed the true cost of tobacco and alcohol company deception.
Freelancer Directory Creatives and Consultants for Social Good
Can’t find a photographer for your event? Want a new designer for a project? Looking to rebrand? Need some rapid-response campaign design work done? The Australian Progress crowd-sourced register of creative industry providers is a great place to start.
Social Media Activism: A guide to online change making
Social media is a powerful tool for creating change. Your tweets and Facebook posts have the potential to raise awareness of your cause, to get people talking, and to inspire your community to action. Not sure if your online activity is helping to maximise your impact? This how-to guide will help you ensure that your […]