Introduction
“We navigate the world through stories. They spark our imaginations and help us understand the world and ourselves. Through story, we make sense of complex situations and imagine what is possible.”
The Australian Conservation Foundation has created this terrific guide for its’ supporters on how to communicate on social media more effectively offering lots of tips about values, language and storytelling.
Contents
- Say what we really value…page 9
Always be mindful of the values you’re encouraging people to focus on when you’re commenting
Self-centred values make people more selfish, anti-social and apathetic – avoid or critique them!
Compassionate values encourage people to think ‘bigger than self’ and get involved. So motivate people to act by focusing on care, equality and responsibility. - Most people care…page 12
Remember, most people care — they are generous, socially minded and empathetic
Our job is not to convince uncaring people to start caring — it’s to encourage people they can make a difference and show them how!
Encourage compassionate values, not selfish ones - Talk about what matters…page 15
Use simple, plain language. Describe things for an eight year-old to get to the heart of what matters
Describe lived experiences – the air we breathe, the water we drink
Be social – not boring! Have conversations and talk like a real person > Keep it short and sweet.
Access Resource
Explore Further
- How to tell compelling stories that move people to action: Narrative Handbook
- Why stories matter: The art and craft of social change
- The Power of Story: The Story of Self, Us and Now
- How to Change the Narrative / Story: Guides, Worksheets and Templates
- Story Based Strategy 101
- Framing Issues for Social Justice Impact: Directory of Messaging Guides
- Campaign Communications Course
- How Disruptive Climate Campaigners use Social Media