How to Change the Narrative / Story
Guides, manuals and tools to help you get the narrative and framing right no matter what social justice issue you are working on.
Tag
Story_Narrative – Guides_Manuals
Guide for Trainers about Organizing, Narrative, Campaign and Movement Building
An array of training resources for organizing, public narrative, campaigning trainers and coaches collated by the Leading Change Network.
Guide to Public Narrative from the Leading Change Network
Learn all about public narrative developed by Marshall Ganz and the story of self, us and now with this collection of tools and resources.
House Meeting Handbook: Harnessing the Power of Personal Networks and Storytelling to build Leadership and Support for your Campaign
The goal of this handbook is to help you build leadership, power, and the commitment to win your campaign with the help of house meetings.
Mapping Story Archetypes
The six-page PDF includes instructions, worksheet, and an example to get you started mapping the movies, shows, books and entertainment your audiences consume, and how to match stories with the kinds of actions you want your audience to take.
Re:Imagining Change: How to use story-based strategy to win campaigns, build movements, and change the world
Tools, pragmatic lessons and case studies on harnessing the power of narrative, culture, and imagination to help our movements win.
Story Based Strategy 101
An accessible guide to story based strategy in movement building by the Center for Story Based Strategy.
Call to Action Worksheet
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
How to talk about democratic reform: A cheatsheet to change the story
Learn how to talk more effectively about government, democratic participation and reform, and ways to motivate people to get involved.
Framing the Role of Government and the Economy
Want to know how to frame communication about the government and the economy in a way that will be of benefit? Here is useful research that was presented at the conference Virtual Progress 2020 by Australian ReMADE.
Framing Issues for Social Justice Impact: Directory of Messaging Guides
Looking for research on how to frame an issue on a certain topic area? This collection of reports, articles, videos and podcasts on issues including climate, crime, equality, nature, poverty and health will help you develop powerful messages and narratives.
Rapid Response Worksheet: A framework for advancing narrative strategy in the face of a crisis or breaking news development
The rapid response worksheet from Narrative Initiative enables you to use a strategic communications framework in the face of crisis or breaking news.
Who What How: Narrative Strategy for Issue Campaigns
Use this worksheet from the Narrative Initiative to help ensure that issue campaigns have a strategic, nimble, long-term vision and plan.
Economic Messaging for Progressives: A review of Don’t Buy it by Anat Shenker-Osorio
Don’t Buy It by Anat Shenker-Osorio is a guide to progressive messaging on the economy and economics – A book review by Joel Dignam.
How to change the story on social media: ACF Community Toolkit
The Australian Conservation Foundation has created this terrific guide for its’ supporters on how to communicate on social media more effectively offering lots of tips about values, language and storytelling.
How to tell compelling stories that move people to action: Narrative Handbook
Learn how to tell emotionally compelling stories, use the right frames, values and metaphors to shift the public conversation and take people where you want them to go and engage and strengthen the values that will engage more people more deeply.
Words that Work: Making the best case for people seeking asylum
Learn from research conducted by the Asylum Seeker Resouce Centre on what language/messaging is most effective in getting others to shift their ideas on people seeking asylum.
How to talk about economics: A guide to changing the story
Australian Progress analysed the language people in Australia use to speak about economics (and tax, welfare, aid, privatisation, work and more). These new messaging resources will be useful for communicators, campaigners and advocates for more progressive economic policy.