A case study of an organisation’s experience with the power of personal stories in helping to build public support for a campaign.
Are you planning your first campaign? This Handout is designed to give you the skills and confidence to run your first campaign.
Guides, manuals and tools to help you get the narrative and framing right no matter what social justice issue you are working on.
An array of resources collated about the marriage equality campaign across the world including lessons learned about messaging and framing.
Webinars on visual strategy will help you make a plan to create the images we need to win. You’ll be ready to tell a bolder story in the street, maximizing threat to power and making actions more welcoming and joyful.
The Race Class Narrative: A race forward messaging framework to engage the base and persuade the middle
Watch a video on Race Class Narrative – an approach that weaves together economic empowerment, racial justice, and gender equity.
Overturning the abortion ban in Ireland meant equipping people to share their stories and spark conversations with their friends and family.
How can activists reframe debates & beliefs? By challenging the assumptions that underpin them using powerful actions at points of intervention.
Campaigners – Where is the best place to take action with the greatest impact? Learn about making change using points of intervention.
An array of training resources for organizing, public narrative, campaigning trainers and coaches collated by the Leading Change Network.
Learn all about public narrative developed by Marshall Ganz and the story of self, us and now with this collection of tools and resources.
Conference Proceedings from the FWD + Organise Conference 2021 held by Australian Progress for community organisers and digital campaigners.
Tips on how to run a rapid response media campaign and sustain momentum beyond the immediate media moment.
Lessons learned from Fair Agenda’s campaigns on winning safe and legal access to abortion care in Australia.
ChangeMaker Chat with Danielle Celemajer: How Changemakers can walk with crisis and harness the power of storytelling
Danielle Celemajer discusses her book Summertime about the Black Summer fires and how she learned to cope with crisis
House Meeting Handbook: Harnessing the Power of Personal Networks and Storytelling to build Leadership and Support for your Campaign
The goal of this handbook is to help you build leadership, power, and the commitment to win your campaign with the help of house meetings.
Inspiring quotes from Marshall Ganz, an expert in leadership, organizing and narrative/story. He is a lecturer at Harvard University.
The six-page PDF includes instructions, worksheet, and an example to get you started mapping the movies, shows, books and entertainment your audiences consume, and how to match stories with the kinds of actions you want your audience to take.
Re:Imagining Change: How to use story-based strategy to win campaigns, build movements, and change the world
Tools, pragmatic lessons and case studies on harnessing the power of narrative, culture, and imagination to help our movements win.
An accessible guide to story based strategy in movement building by the Center for Story Based Strategy.