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Narrative Change as an Advocacy Approach
Learn about the fundamentals of narrative-change advocacy and the merits of taking on a narrative change approach.
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Message Testing Methods for Narrative Change
Is your NGO engaged in narrative change campaigns? Here are 7 methods to test your messages from the International Center for Policy Advocacy.
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Moving Mindsets:A Playbook for Building Momentum
Mindsets are challenging to shift, but they’re worth it. The fight for social change requires persistence but ultimately pays off in transforming lives for good.
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Notes on a Cultural Strategy for Belonging
This report offers notes and ideas on how cultural strategies for belonging can be developed as part of organizations and movements.
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Just Power: A Guide for Activists and Changemakers
A toolkit for activists and changemakers about power by JASS Associates. It includes many activities and is in English, Spanish & Indonesian.
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Transforming Narrative Waters: Growing the Practice of Deep Narrative Change in the UK
The report examines what it takes to design deep narrative change, how to design narrative interventions, and offers recommendations for building more successful narrative change projects in the UK.
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Toward New Gravity: Charting a Course for the Narrative Initiative
This report presents an overview of common challenges, hard-earned lessons, needs, and insights in the field of narrative change.
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Narrative Change: A Working Definition (and Some Related Terms)
What is the definition of narrative change? This article from the Narrative Initiative explains narrative change concepts.
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Campaign Boot Camp
Resources from Campaign Bootcamp – a UK-based charity that gave people the skills, confidence and community to run powerful campaigns.
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How Do We Defeat the Far Right this Election?
How can we grab the opportunity presented by the 2025 Australian Federal election to steer the public narrative in the direction of care and connectedness for people and nature?
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