A media package puts everything a journalist may need together in one place – a media release, photos, a spokesperson bio and background information. This ‘How to create a media package’ has been put together by the Australian Conservation Foundation.
Australian Conservation Foundation
The Australian Conservation Foundation (ACF) is Australia’s national environmental organisation. ACF is a community of over 400,000 people who speak out, show up and act for a world where forests, rivers, people and wildlife thrive. Founded in 1965, ACF has been a powerful voice for the environment for more than 50 years. It is an independent, non-partisan, non-profit organisation focused on advocacy, policy, research and community organising.
Some tips from The Australian Conservation Foundation about how to do a great media interview e.g. thinking about before, during and after the interview.
Here is a list of radio stations in Australia that you can call to get your views heard on talkback radio and some tips to help get your issues heard from the Australian Conservation Foundation.
Here are some email tips and a worksheet to help you plan and think about when writing to or asking something of your supporters. These resources have been shared kindly by the Australian Conservation Foundation.
Learn how to tell emotionally compelling stories, use the right frames, values and metaphors to shift the public conversation and take people where you want them to go and engage and strengthen the values that will engage more people more deeply.
This practical community organising guide by the Australian Conservation Foundation is a good example of how to start, set up and support community action groups.
The Australian Conservation Foundation has created this terrific guide for its’ supporters on how to communicate on social media more effectively offering lots of tips about values, language and storytelling.