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Communication

Front cover of the Press Officer Handbook (no images).

The NEON guide to progressive media work

NEON’s Press Officer Handbook, a comprehensive guide to effective media work in social movements. Includes writing press releases, using the phone, preparing spokespeople for broadcast and much more.

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Social Change Radio Directory

Community broadcasters are an important part of social movements. The Commons Social Change Radio Directory includes details of almost 100 radio shows from 5 Australian states.

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How to Frame Issues for Social Change Impact

Looking for research on how to frame an issue on a certain topic area? This collection of reports, articles, videos and podcasts on issues including climate, crime, equality, nature, poverty and health will help you develop powerful messages and narratives.

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Improve your website accessibility

A comprehensive list of tools, checklists and websites to improve your website accessibility, e,g, standards, colours, documents, design, images, etc.

cartoon of two dogs - one says to the other "I had my own blog for a while, but I decided to go back to blatant, incessant barking."

How to Write a Great Blog Post

Do you need some tips on how to write a blog post? Duncan Green from Oxfam GB shares ten ways to write a blog post in under an hour.

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Fighting online racist trolls

Laura O’Connell Rapira from ActionStation (Aotearoa New Zealand) ran a workshop at the conference, FWD+Organise 2019, about how their organisation worked with volunteers to tackle the trolls behind online hate. 

Cover of the Re:Imagining Change book featuring a picture of a light globe made up of several people.

Narrating Change During ‘Psychic Breaks’

This extract from the book Re:Imagining Change explores ‘psychic breaks’, seismic events (like the Australian 2019-2020 bushfires) that shake status quo assumptions and provide opportunities for new stories to be told.

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The Story Canvas Template

The Story Canvas is a template and/or online form from the Digital Storytellers which guides you to fill in the right ingredients to make a powerful story.

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How to create a media package

A media package puts everything a journalist may need together in one place – a media release, photos, a spokesperson bio and background information. This ‘How to create a media package’ has been put together by the Australian Conservation Foundation.

Man being interviewed at a climate change rally

How to do a great media interview

Some tips from The Australian Conservation Foundation about how to do a great media interview e.g. thinking about before, during and after the interview.

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How to call talkback radio

Here is a list of radio stations in Australia that you can call to get your views heard on talkback radio and some tips to help get your issues heard from the Australian Conservation Foundation. 

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Email best practices

Email is the dominant engagement channel for most organisations. A well-designed email program should be at the heart of your communication strategy.

Activism and the power of humour

This paper uses Australian case studies to demonstrate the continued evolution of the use of humour in environmental, peace, and social justice movements.

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How to use WhatsApp for campaigning

WhatsApp How to Guide from Blueprints for Change. Use WhatsApp for campaigning, community building, activating networks and crowdsourcing knowledge.

Front cover of the Purpose Driven Campaigning summary.

Purpose Driven Campaigning

Australian Progress has prepared this 40-point summary of Pastor Rick Warren’s bestselling book The Purpose Driven Church. The resource is based on Rick Warren’s experience of growing his church, Saddleback, from scratch to 20,000 members attending every week. Saddleback is now the eighth biggest church in the United States.

How to test your communications

This is a resource to help you test your messages. It is designed for campaigners who have little or no experience with message testing.

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