Tag

Communication

woman being filmed

How to create a media package

A media package puts everything a journalist may need together in one place – a media release, photos, a spokesperson bio and background information. This ‘How to create a media package’ has been put together by the Australian Conservation Foundation.

Man being interviewed at a climate change rally

How to do a great media interview

Some tips from The Australian Conservation Foundation about how to do a great media interview e.g. thinking about before, during and after the interview.

Man driving car in traffic listening to radio

How to call talkback radio

Here is a list of radio stations in Australia that you can call to get your views heard on talkback radio and some tips to help get your issues heard from the Australian Conservation Foundation. 

close up of icons on computer screen with focus on mail icon

Email best practices

Email is the dominant engagement channel for most organisations. A well-designed email program should be at the heart of your communication strategy.

Activism and the power of humour

This paper uses Australian case studies to demonstrate the continued evolution of the use of humour in environmental, peace, and social justice movements.

mobile phone with whatsapp icon

How to WhatsApp uses for campaigning

WhatsApp How to Guide from Blueprints for Change. Use WhatsApp for campaigning, community building, activating networks and crowdsourcing knowledge.

Front cover of the Purpose Driven Campaigning summary.

Purpose Driven Campaigning

Australian Progress has prepared this 40-point summary of Pastor Rick Warren’s bestselling book The Purpose Driven Church. The resource is based on Rick Warren’s experience of growing his church, Saddleback, from scratch to 20,000 members attending every week. Saddleback is now the eighth biggest church in the United States.

How to test your communications

This is a resource to help you test your messages. It is designed for campaigners who have little or no experience with message testing.

Framing the Economy

Framing the economy How to win the case for a better system

The PIRC, the New Economics Foundation, NEON and the FrameWorks Institute have launched two story strategies that progressives can use to shift thinking on the economy. They’re built on values and metaphors that encourage the hope that change is possible and increase people’s support for progressive policies.

Where now for the environment movement? Weathercocks and signposts ten years on

The prioritisation of ‘compassionate’ values by most people provides a powerful opportunity for building public support for positive action. It’s ten years since the publication of Weathercocks and Signposts: The Environment Movement at a Crossroads. This report raised probing questions about whether the strategies deployed by the mainstream environmental movement in the UK were proportional […]

Framing Equality Toolkit

Framing Equality Toolkit

This toolkit is a short guide to strategic communications, based on extensive research and building on the experience of activists and communicators from around the globe. It aims to provide a framework rather than a blueprint; helping you to ask the right questions rather than giving you the right answers.