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Communication

Front cover of the Purpose Driven Campaigning summary.

Purpose Driven Campaigning

Australian Progress has prepared this 40-point summary of Pastor Rick Warren’s bestselling book The Purpose Driven Church. The resource is based on Rick Warren’s experience of growing his church, Saddleback, from scratch to 20,000 members attending every week. Saddleback is now the eighth biggest church in the United States.

How to test your communications

This is a resource to help you test your messages. It is designed for campaigners who have little or no experience with message testing.

Framing the Economy

Framing the economy: How to win the case for a better system…

The PIRC, the New Economics Foundation, NEON and the FrameWorks Institute have launched two story strategies that progressives can use to shift thinking on the economy. They’re built on values and metaphors that encourage the hope that change is possible and increase people’s support for progressive policies.

Where now for the environment movement? Weathercocks and signposts ten years on

The prioritisation of ‘compassionate’ values by most people provides a powerful opportunity for building public support for positive action. It’s ten years since the publication of Weathercocks and Signposts: The Environment Movement at a Crossroads. This report raised probing questions about whether the strategies deployed by the mainstream environmental movement in the UK were proportional […]

Framing Equality Toolkit

Framing Equality Toolkit

This toolkit is a short guide to strategic communications, based on extensive research and building on the experience of activists and communicators from around the globe. It aims to provide a framework rather than a blueprint; helping you to ask the right questions rather than giving you the right answers.

Diagram of three boxes with arrows moving between them in both directions: 1. Cross-Racial Solidarity 2. Government for All 3. Shared Prosperity & Racial Justice.

Communicating Race-Class

Anat Shenker-Osorio shows how to apply research findings around communicating about race and class to the increasing white nationalism, xenophobia and race-based attacks that punctuate politics around the globe.

Photo of neon sign reading 'ALL WE HAVE ARE WORDS; ALL WE HAVE ARE WORLDS'

Winning Words About Work

Anat Shenker-Osorio (ASO Communications) presents an exploration of the language used to communicate about work. She outlines a number of key lessons for communicating a progressive agenda, on work and beyond.

Diagram shows 5 arrows pointing to the target of Purpose: Symbols, Slogans, Stories, Specifics, Personalise.

Being Purpose Driven

Nothing precedes purpose. The starting point for every organisation or movement should be the question ‘Why do we exist’? A number of tips for focusing an organisation on vision and purpose. An excerpt from Purpose Driven Campaigning, based on Rick Warren’s Purpose Driven Church.

ChangeMakers 2.1: Brooklyn Nine Nine

What can we learn when a Hollywood TV show gets into ChangeMaking? Comedy show Brooklyn 99 took on police racism. How did they do it in a way that people didn’t turn off?

Photograph of students holding a banner reading 'Our Future, Our Reef, Don't Risk It'.

Live tweeting at rallies and marches

Twitter is a very useful way to share your story outside traditional networks. Increasingly Twitter quotes and photos are used to embed in traditional media, and with a small amount of effort you can get your event trending. This will alert politicians and media to your issue.

Photo of the cast of Brooklyn 99.

What ChangeMakers can learn from Brooklyn Nine Nine

Who knew that TV could teach you how to change the world! Embedded in Brooklyn Nine Nine’s approach to sitcom writing are a few lessons about how we can successfully communicate important, difficult issues to a wider audience.

Title page of the mobilisation cookbook, featuring the words 'Mobilisation Cookbook: A Greenpeace Guide to cooking up people powered campaigns", over a background of diverse cartoon faces. Below the text is a cartoon of a cooking pot, with a hand sprinkling something granular into it.

The Mobilisation Cookbook

The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask. Developed for Greenpeace staff, volunteers, and allies, this guide will help anyone cook up effective people-powered campaigns.

Over a dozen hands reach into the middle of a circle, making the 'all in' symbol

Grassroots Led Campaigns Report

Decentralised, grassroots-led digital campaigning has taken off in the last decade. This report looks at the impact these campaigns are having, what lessons we can learn from them about success, and what these new campaigns platforms mean for the future of social change.

Tracey Frauzel, the Mobilisation Strategy Director who gives this course, wears black clothes with a red necklace, and walks down a street with brick walls to one side.

Online Course: How to Create ‘People Powered’ Campaigns

Bring People Power into your next campaign or project with MobLab’s online course. Based on the Mobilisation Cookbook, drawing on Greenpeace’s expertise, the free course covers core elements of a ‘people-powered’ campaign, when to use them and what to mix them with. Based on real-life campaign examples, you’ll also cover practical tools needed to create your own campaigns.