What Helps Motivate People to Take Action?
What helps motivate people to take action? Learn from this research from the University of Queensland that analysed the website communication of almost 500 Australian environmental groups.
Tag
Communication
Fast and First: Shifting Narratives through Rapid Response Media Campaigning
Tips on how to run a rapid response media campaign and sustain momentum beyond the immediate media moment.
Making change: What works?
What key ingredients enable movements to realise significant change? Learn from four movements and this report’s insights and findings.
Psychology of Change: Evidence Based Strategies to Create Social Change
A video series from the Social Change Lab, University of Queensland explores how to use learnings from psychology to create social change.
Public Narrative: Online Course
Learn all about public narrative and the power of story through this series of videos from Marshall Ganz and the Resistance School.
The NEON guide to progressive media work
NEON’s Press Officer Handbook, a comprehensive guide to effective media work in social movements. Includes writing press releases, using the phone, preparing spokespeople for broadcast and much more.
Social Change Radio Directory
Community broadcasters are an important part of social movements. The Commons Social Change Radio Directory includes details of almost 100 radio shows from 5 Australian states.
Framing Issues for Social Justice Impact: Directory of Messaging Guides
Looking for research on how to frame an issue on a certain topic area? This collection of reports, articles, videos and podcasts on issues including climate, crime, equality, nature, poverty and health will help you develop powerful messages and narratives.
Improve your website accessibility
A comprehensive list of tools, checklists and websites to improve your website accessibility, e,g, standards, colours, documents, design, images, etc.
How to Write a Great Blog Post
Do you need some tips on how to write a blog post? Duncan Green from Oxfam GB shares ten ways to write a blog post in under an hour.
Fighting online racist trolls
Laura O’Connell Rapira from ActionStation (Aotearoa New Zealand) ran a workshop at the conference, FWD+Organise 2019, about how their organisation worked with volunteers to tackle the trolls behind online hate.
Narrating Change During ‘Psychic Breaks’
This extract from the book Re:Imagining Change explores ‘psychic breaks’, seismic events (like the Australian 2019-2020 bushfires) that shake status quo assumptions and provide opportunities for new stories to be told.
The Story Canvas Template
The Story Canvas is a template and/or online form from the Digital Storytellers which guides you to fill in the right ingredients to make a powerful story.
How to create a media package
A media package puts everything a journalist may need together in one place – a media release, photos, a spokesperson bio and background information. This ‘How to create a media package’ has been put together by the Australian Conservation Foundation.
How to do a great media interview
Some tips from The Australian Conservation Foundation about how to do a great media interview e.g. thinking about before, during and after the interview.
How to call talkback radio
Here is a list of radio stations in Australia that you can call to get your views heard on talkback radio and some tips to help get your issues heard from the Australian Conservation Foundation.
Grassroots guide to creating quality online content
Tips from CounterAct for small grassroots groups on creating quality online content, making sure it is reaches the right audience and lands as well as it could.
Email tips and worksheet when writing to or asking something of your supporters
Here are some email tips and a worksheet to help you plan and think about when writing to or asking something of your supporters. These resources have been shared kindly by the Australian Conservation Foundation.
Email best practices
Email is the dominant engagement channel for most organisations. A well-designed email program should be at the heart of your communication strategy. Check out these tips from Organise Us.
Activism and the Power of Humour
This paper uses Australian case studies to demonstrate the continued evolution of the use of humour in environmental, peace, and social justice movements.