Email is the dominant engagement channel for most organisations. A well-designed email program should be at the heart of your communication strategy.
This paper uses Australian case studies to demonstrate the continued evolution of the use of humour in environmental, peace, and social justice movements.
Need to know the best and latest digital platforms for organizers? Blueprints for Change have collated a list to help you with your digital tool selection.
WhatsApp How to Guide from Blueprints for Change. Use WhatsApp for campaigning, community building, activating networks and crowdsourcing knowledge.
This handbook is a practical and accessible introduction to the importance of values and frames for organisations working towards a more sustainable and just society.
Australian Progress has prepared this 40-point summary of Pastor Rick Warren’s bestselling book The Purpose Driven Church. The resource is based on Rick Warren’s experience of growing his church, Saddleback, from scratch to 20,000 members attending every week. Saddleback is now the eighth biggest church in the United States.
This is a resource to help you test your messages. It is designed for campaigners who have little or no experience with message testing.
The PIRC, the New Economics Foundation, NEON and the FrameWorks Institute have launched two story strategies that progressives can use to shift thinking on the economy. They’re built on values and metaphors that encourage the hope that change is possible and increase people’s support for progressive policies.
The prioritisation of ‘compassionate’ values by most people provides a powerful opportunity for building public support for positive action. It’s ten years since the publication of Weathercocks and Signposts: The Environment Movement at a Crossroads. This report raised probing questions about whether the strategies deployed by the mainstream environmental movement in the UK were proportional […]
Common Cause for Nature contains many lessons based on academic research on how to spark behaviour changes. The analysis showed that there are competing sets of human values within each of us which can be encouraged and discouraged by language and experience.
Learn how to tell emotionally compelling stories, use the right frames, values and metaphors to shift the public conversation and take people where you want them to go and engage and strengthen the values that will engage more people more deeply.
The Australian Conservation Foundation has created this terrific guide for its’ supporters on how to communicate on social media more effectively offering lots of tips about values, language and storytelling.
This toolkit is a short guide to strategic communications, based on extensive research and building on the experience of activists and communicators from around the globe. It aims to provide a framework rather than a blueprint; helping you to ask the right questions rather than giving you the right answers.
Anat Shenker-Osorio shows how to apply research findings around communicating about race and class to the increasing white nationalism, xenophobia and race-based attacks that punctuate politics around the globe.
Winning Words About Work: Communicating a progressive agenda about work and beyond by Anat Shenker-Osorio
Anat Shenker-Osorio (ASO Communications) presents an exploration of the language used to communicate about work. She outlines a number of key lessons for communicating a progressive agenda, on work and beyond.
What can we learn when a Hollywood TV show gets into ChangeMaking? Comedy show Brooklyn 99 took on police racism. How did they do it in a way that people didn’t turn off?
Nothing precedes purpose. The starting point for every organisation or movement should be the question ‘Why do we exist’? A number of tips for focusing an organisation on vision and purpose. An excerpt from Purpose Driven Campaigning, based on Rick Warren’s Purpose Driven Church.
Twitter is a very useful way to share your story outside traditional networks. Increasingly Twitter quotes and photos are used to embed in traditional media, and with a small amount of effort you can get your event trending. This will alert politicians and media to your issue.
Who knew that TV could teach you how to change the world! Embedded in Brooklyn Nine Nine’s approach to sitcom writing are a few lessons about how we can successfully communicate important, difficult issues to a wider audience.
The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask. Developed for Greenpeace staff, volunteers, and allies, this guide will help anyone cook up effective people-powered campaigns.