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Activism and Pre-Suasion
Lessons for activists on how to be more persuasive and effective, drawing on the book Pre-Suasion by Robert Cialdini.
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Campaign Communications Course
A course for grassroot groups to understand the basics of public communications for building a convincing, winning campaign.
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What Helps Motivate People to Take Action?
What helps motivate people to take action? Learn from this research from the University of Queensland that analysed the website communication of almost 500 Australian environmental groups.
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Fast and First: Shifting Narratives through Rapid Response Media Campaigning
Tips on how to run a rapid response media campaign and sustain momentum beyond the immediate media moment.
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Making Change: What Works?
What key ingredients enable movements to realise significant change? Learn from four movements and this report’s insights and findings.
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Psychology of Change: Evidence Based Strategies to Create Social Change
A video series from the Social Change Lab, University of Queensland explores how to use learnings from psychology to create social change.
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Public Narrative: Online Course
Learn all about public narrative and the power of story through this series of videos from Marshall Ganz and the Resistance School.
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The NEON Guide to Progressive Media Work
NEON’s Press Officer Handbook, a comprehensive guide to effective media work in social movements. Includes writing press releases, using the phone, preparing spokespeople for broadcast and much more.
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Framing Issues for Social Justice Impact: Directory of Messaging Guides
Looking for research on how to frame an issue on a certain topic area? This collection of reports, articles, videos and podcasts on issues including climate, crime, equality, nature, poverty and health will help you develop powerful messages and narratives.
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How to Write a Great Blog Post
Duncan Green from Oxfam GB shares ten ways to write a blog post in under an hour.
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