Tag

Communication

Diagram shows 5 arrows pointing to the target of Purpose: Symbols, Slogans, Stories, Specifics, Personalise.

Being Purpose Driven

Nothing precedes purpose. The starting point for every organisation or movement should be the question ‘Why do we exist’? A number of tips for focusing an organisation on vision and purpose. An excerpt from Purpose Driven Campaigning, based on Rick Warren’s Purpose Driven Church.

Photograph of students holding a banner reading 'Our Future, Our Reef, Don't Risk It'.

Live tweeting at rallies and marches

Twitter is a very useful way to share your story outside traditional networks. Increasingly Twitter quotes and photos are used to embed in traditional media, and with a small amount of effort you can get your event trending. This will alert politicians and media to your issue.

Photo of the cast of Brooklyn 99.

What ChangeMakers can learn from Brooklyn Nine Nine

Who knew that TV could teach you how to change the world! Embedded in Brooklyn Nine Nine’s approach to sitcom writing are a few lessons about how we can successfully communicate important, difficult issues to a wider audience.

Protestors, some wearing yellow Greenpeace shirts, some in prison orange, pose for a photo holding signs in Spanish, and photographs of the activists detained by Russia known as the Arctic 30.

The 21st-Century Advocacy Playbook

Build strong advocacy teams using this checklist to assess your team’s readiness to campaign for—and win—change in the modern landscape.

A lit up light box sitting on a black chair saying: Think outside the box

Freelancer Directory Creatives and Consultants for Social Good

Can’t find a photographer for your event? Want a new designer for a project? Looking to rebrand? Need some rapid-response campaign design work done? The Australian Progress crowd-sourced register of creative industry providers is a great place to start.

A computer screen displaying colourful, striking images, like a result of a google search. Most are out of focus, but in focus is a grand glacial valley, and a human figure silhouetted against the sunset, holding a bright flare.

Find Free Images Online

Need a relevant photo for your urgent social media post right now? Or found the perfect one, but don’t know if you can use it? Here’s some great hints, sources and links.

A radio microphone

Eight tips for going on radio

Advice from Stefanie Faucher (MoveOn’s Communications Manager) and Rebecca Wilson (GetUp’s previous Chief of Staff) on how to make the most out of a radio interview.

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