A video series from the Social Change Lab at the University of Queensland explores how to use learnings from psychology to create social change. Click on the episode links to view each video.
Series 1 – How to create social change using learnings from social psychology
In Episode 1, we present and call into question the information deficit approach to creating change (people don’t act because they are missing key facts) and the moron approach (people don’t act because they’re selfish, corrupt, and ignorant). We present and focus in on the idea of the trust deficit: people don’t act because they trust different people than we do – they trust others who are saying there’s no need to act now in this way. If we think about needing to build trust, it changes how we approach communication for change.
In Episode 2, we talk about how to build trust: three common problems that increase mistrust; and five solutions that help advocates to communicate effectively for change.
In Episode 3, we talk about how to have a meaningful conversation with someone whose views are jarringly different from your own: by managing your expectations, asking questions to understand where they’re coming from, disagreeing warmly and briefly, telling a story, and leaving the seed in the ground.
In Episode 5, we talk about the social conventions that make it polite or rude to talk to people about a cause that you’re interested in, but maybe they’re not. Spending time listening to what people are interested in and where they’re coming from, and sharing who you are and what your story is, will help you to talk about your interests in a way that people can relate to.
In Episode 6, we talk about what goes wrong when you’re talking to angry people (and when maybe you’re angry too), and how you can have a conversation that’s more constructive.
In Episode 7, we talk about how to engage people who believe that a cause matters, and that action should be taken, but aren’t sure if they’re the right person to act.
- Social change
- Trust - Psychological aspects