The PIRC, the New Economics Foundation, NEON and the FrameWorks Institute have launched two story strategies that progressives can use to shift thinking on the economy. They’re built on values and metaphors that encourage the hope that change is possible and increase people’s support for progressive policies.
This toolkit is a short guide to strategic communications, based on extensive research and building on the experience of activists and communicators from around the globe. It aims to provide a framework rather than a blueprint; helping you to ask the right questions rather than giving you the right answers.
Weathercocks and Signposts, a report from WWF, critically reassesses current approaches to motivating environmentally-friendly behaviour change.
Common Cause for Nature contains many lessons based on academic research on how to spark behaviour changes. The analysis showed that there are competing sets of human values within each of us which can be encouraged and discouraged by language and experience.
The Australian Conservation Foundation has created this terrific guide for its’ supporters on how to communicate on social media more effectively offering lots of tips about values, language and storytelling.
Learn how to tell emotionally compelling stories, use the right frames, values and metaphors to shift the public conversation and take people where you want them to go and engage and strengthen the values that will engage more people more deeply.
Anat Shenker-Osorio shows how to apply research findings around communicating about race and class to the increasing white nationalism, xenophobia and race-based attacks that punctuate politics around the globe.
Winning Words About Work Communicating a progressive agenda about work and beyond by Anat Shenker-Osorio
Anat Shenker-Osorio (ASO Communications) presents an exploration of the language used to communicate about work. She outlines a number of key lessons for communicating a progressive agenda, on work and beyond.
Nothing precedes purpose. The starting point for every organisation or movement should be the question ‘Why do we exist’? A number of tips for focusing an organisation on vision and purpose. An excerpt from Purpose Driven Campaigning, based on Rick Warren’s Purpose Driven Church.
Twitter is a very useful way to share your story outside traditional networks. Increasingly Twitter quotes and photos are used to embed in traditional media, and with a small amount of effort you can get your event trending. This will alert politicians and media to your issue.
Who knew that TV could teach you how to change the world! Embedded in Brooklyn Nine Nine’s approach to sitcom writing are a few lessons about how we can successfully communicate important, difficult issues to a wider audience.
The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask. Developed for Greenpeace staff, volunteers, and allies, this guide will help anyone cook up effective people-powered campaigns.
Build strong advocacy teams using this checklist to assess your team’s readiness to campaign for—and win—change in the modern landscape.
Decentralised, grassroots-led digital campaigning has taken off in the last decade. This report looks at the impact these campaigns are having, what lessons we can learn from them about success, and what these new campaigns platforms mean for the future of social change.
This MobLab report examines innovative volunteer engagement work by 35 organisations empowering people to scale change and win by learning and doing more. Featuring video and audio from the practitioners.
Bring People Power into your next campaign or project with MobLab’s online course. Based on the Mobilisation Cookbook, drawing on Greenpeace’s expertise, the free course covers core elements of a ‘people-powered’ campaign, when to use them and what to mix them with. Based on real-life campaign examples, you’ll also cover practical tools needed to create your own campaigns.
Whether you are looking to recruit members or talking to voters in far-flung electorates, these are some basic guidelines for getting the most out of phone conversations.
An example of a great email from SumOfUs to recruit new Facebook followers.
Can’t find a photographer for your event? Want a new designer for a project? Looking to rebrand? Need some rapid-response campaign design work done? The Australian Progress crowd-sourced register of creative industry providers is a great place to start.
Need a relevant photo for your urgent social media post right now? Or found the perfect one, but don’t know if you can use it? Here’s some great hints, sources and links.