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Movements_Campaigns – Animal rights

Report cover - Title reads 'Animal Rising's Grand National Protest: Public Opinion Impacts and Beyond'. Photo of animal rights protestors wearing pink t-shirts that read 'Animal Rising'. They are on grass some are standing some are kneeling or sitting with their hands handcuffed behind their backs surround by police.

The Effect of Protests and Media Reporting on Public Opinion Impacts: A Case Study

  Research from the UK on the effectiveness of disruptive animal rights protests and media reporting on UK public attitudes towards animals. Introduction Animal Rising disrupted the 2023 Grand National, the biggest horse racing event in the UK, kickstarting a national conversation about society‚Äôs relationship with animals. We conducted nationally representative public opinion polling to […]

Diagram showing three arrows in a circle: Cruelty investigations > Public awareness initiatives > Political lobbying for animals

Winning Social Media with Animals Australia

Jesse Marks, former Community Engagement Manager at Animals Australia, at Progress 2015 sharing their theory of change and how they leverage their engaged social media audience to win campaigns.

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