Blueprints for Change Progressive Organizing and Campaigning Manual
The Blueprints for Change Progressive Organizing and Campaigning Manual offers 14 How-to guides on cutting-edge approaches to progressive organizing and mobilizing.
Tag
Digital campaigning
Digital campaigning leverages technology to create change, whether through emails and petitions or WhatsApp and Instagram. The resources here will help you finesse your mobilising strategy, broaden your engagement across platforms, and think critically about how to measure your success.
Civil Resistance 2.0: 198 Nonviolent Methods Upgraded
A crowdsourced spreadsheet listing a number of digital variations of Gene Sharp’s classic 198 Methods of Nonviolent Action. Valuable inspiration for campaigns seeking new tactics!
Be “digital critical” listen first, and other lessons from 350.org’s digital transformation
A conversation with Hanna Thomas who guided 350.org to adopt a product team model for more effective digital campaigning.
Changemaker Chat with Jeremy Heimans: Digital Social Movement Entrepreneur
Podcast interview with Jeremy Heimans, a digital social movement entrepreneur & key figure behind social change organisations like GetUp, Avaaz and Purpose.
TED talk: How to Start a Social Movement | Tamara Richardson | TEDxUQ
Tamara Richardson speaks about online social movements; and how, with access to the right networks, you can create a global social movement.
TED talk: Online Social Change: Easy to Organize, Hard to Win
Today, a single email can launch a worldwide movement. But even though online activism is easy to grow, it often doesn’t last. Why?
Three open source tech tools for your campaigning
The right tech tools can make a huge difference to the effectiveness of a campaign or organising project. Check out Tijuana (campaign CRM), Neighbourly (doorknocking walk-list tool) and Spoke (p2p text tool).
Using Megaphone to organise workers (or why you should care about online petitions)
Learn from Moira Cully’s experience of online petitions, in particular using Megaphone, a petition platform for the Australian union movement.
How Hospo Voice leverages digital tools to win
Australia’s first digital union, Hospo Voice, set up Fair Plate so you can see what’s really happening under the table. Hospitality staff have left thousands of reviews to show you which places are stealing wages and treating people like crap.
How to Draft A/B Testing for Sendouts
A/B testing involves testing campaign communications online with your supporters. Most of the guide focuses on testing email communications, but you can also test web page formats and social media responses.
Tools Roundup Apps and Digital Platforms for Organizers
Need to know the best and latest digital platforms for organizers? Blueprints for Change have collated a list to help you with your digital tool selection.
How to use WhatsApp for campaigning
WhatsApp How to Guide from Blueprints for Change. Use WhatsApp for campaigning, community building, activating networks and crowdsourcing knowledge.
How campaigners are using Instagram
Instagram is a global phenomenon – yet too many campaigners don’t know how to use it. Start your Instagram journey here with accounts to follow, and ideas for its use.
Digital Campaigning Experiments and Analytics: Case study of GetUp
Digital campaigning – what works and what doesn’t? Get Up shares it learnings of digital experimentation and analytics.
Beyond Vanity Metrics: Toward better measurement of member engagement
Metrics should help you improve how you invest in and plan campaigns. But while “vanity metrics” such as list size or pageviews sound big and impressive, they can be misleading. This report offers new approaches to measuring member engagement.
How to stay sane in an ‘always-on’ digital campaigning environment
Social media never stops! Jessie Mawson presented these tips for staying sane to the eCampaigning Forum in 2016.
The Mobilisation Cookbook: A Greenpeace Guide to cooking up People Powered Campaigns
The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask.
The 21st-Century Advocacy Playbook
Build strong advocacy teams using this checklist to assess your team’s readiness to campaign for—and win—change in the modern landscape.
6 Elements of Open (People-Powered) Campaigns: Worksheet Template
Is your campaign about people, or staff? Distributed, or centralised? This worksheet outlines six factors to think about when analysing how ‘open’ your campaigns are, from the participants of MobLab’s Open Campaigns Camp.
The Anatomy of People-Powered Campaigns
The four ingredients Greenpeace campaigners use to build successful people-powered campaigns, straight from the folks at MobLab.