How campaigners are using Instagram
Instagram is a global phenomenon – yet too many campaigners don’t know how to use it. Start your Instagram journey here with accounts to follow, and ideas for its use.
Tag
Mobilising
Beyond Vanity Metrics: toward better measurement of member engagement
Metrics should help you improve how you invest in and plan campaigns. But while “vanity metrics” such as list size or pageviews sound big and impressive, they can be misleading. This report offers new approaches to measuring member engagement.
How Organizations Develop Activists
Joel Dignam reviews Hahrie Han’s How Organizations Develop Activists. A key finding of Han’s research is that high-engagement chapters practise both organizing and mobilizing. The Voice for Indi campaign is considered as an Australian example of combining these two approaches.
Tips for Turnout from Your Rights at Work
The Your Rights at Work campaign ran from 2005 to 2007 and included some of the largest mobilisations in Australian social movement history. This article draws out some of the lessons in relation to ensuring strong turn-out at rallies and other events.
The Mobilisation Cookbook
The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask. Developed for Greenpeace staff, volunteers, and allies, this guide will help anyone cook up effective people-powered campaigns.
The 21st-Century Advocacy Playbook
Use this checklist to assess your team’s readiness to campaign for—and win—change in the modern landscape.
6 Elements of Open (People-Powered) Campaigns
Is your campaign about people, or staff? Distributed, or centralised? This worksheet outlines six factors to think about when analysing how ‘open’ your campaigns are, from the participants of MobLab’s Open Campaigns Camp.
The Anatomy of People-Powered Campaigns
The four ingredients Greenpeace campaigners use to build successful people-powered campaigns, straight from the folks at MobLab.
Four magic steps to creating shareable, purpose-driven social media content
This MobLab guide sets out to help digital campaigners and practitioners apply tried-and-true methods of making social media content that actually spreads.
Grassroots Led Campaigns Report
Decentralised, grassroots-led digital campaigning has taken off in the last decade. This report looks at the impact these campaigns are having, what lessons we can learn from them about success, and what these new campaigns platforms mean for the future of social change.
Beyond the First Click: How Today’s Volunteers Build Power for Movements & NGOs
This MobLab report examines innovative volunteer engagement work by 35 organisations empowering people to scale change and win by learning and doing more. Featuring video and audio from the practitioners.
The Mobilisation Integration Toolkit
An overview of the tools and tactics Greenpeace offices around the world use to ensure their office teams are working seamlessly together. Explore by Country/Region and Trait to find the successful practices or “bright spots” highlighting ongoing experiments in team integration.
Online Course: How to Create ‘People Powered’ Campaigns
Bring People Power into your next campaign or project with MobLab’s online course. Based on the Mobilisation Cookbook, drawing on Greenpeace’s expertise, the free course covers core elements of a ‘people-powered’ campaign, when to use them and what to mix them with. Based on real-life campaign examples, you’ll also cover practical tools needed to create your own campaigns.