Tag

Mobilising

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How Emotions Mobilise and Sustain the Anti-Coal Seam Gas Movement

Introduction  Emotions play an important role in mobilising people to take action on social and environmental issues. In this study of the anti-coal seam gas movement in regional Australia the authors found that anger about coal seam gas mining mobilised people to take action, but the combination of anger with the joy of connecting with […]

A group of people in front of a big yellow circle holding a red flag, a poster and a loudspeaker.

What Helps Motivate People to Take Action?

What helps motivate people to take action? Learn from this research from the University of Queensland that analysed the website communication of almost 500 Australian environmental groups.

Protesters against the Dakota Access Pipeline and Keystone XL Pipeline hold a sit-in in the street next to the San Francisco Federal Building. The sign at the front says 'People over pipelines'.

How defeating Keystone XL built a bolder, savvier climate movement

From frontline battles to large national mobilizations, tar sands resistance developed new tactics and organizing strategies for the larger climate struggles ahead. This article was originally published on Waging Nonviolence. Keystone XL pipeline permit rescinded When President Biden rescinded a crucial permit for the Keystone XL pipeline last week (20 January 2021), it marked the culmination […]

Cover image of the Resistance Guide showing a large crowd of protestors.

Resistance Guide

A powerful social movement has risen to oppose Trump and to build a better America. Now there is a guide to give you the essential tools and strategies to grow and maintain a resistance powerful enough to win.

Shallow focus photograph of crowd taking live videos for social media

How campaigners are using Instagram

Instagram is a global phenomenon – yet too many campaigners don’t know how to use it. Start your Instagram journey here with accounts to follow, and ideas for its use.

Cover of the book 'How Organizations Develop Activists'.

How Organizations Develop Activists: A book review

Joel Dignam reviews Hahrie Han’s How Organizations Develop Activists. A key finding of Han’s research is that high-engagement chapters practise both organizing and mobilizing. The Voice for Indi campaign is considered as an Australian example of combining these two approaches.

Aerial photograph of huge crowd filling Federation Square and surrounding streets.

Tips for Turnout from Your Rights at Work

The Your Rights at Work campaign ran from 2005 to 2007 and included some of the largest mobilisations in Australian social movement history. This article draws out some of the lessons in relation to ensuring strong turn-out at rallies and other events.

Protestors, some wearing yellow Greenpeace shirts, some in prison orange, pose for a photo holding signs in Spanish, and photographs of the activists detained by Russia known as the Arctic 30.

The 21st-Century Advocacy Playbook

Build strong advocacy teams using this checklist to assess your team’s readiness to campaign for—and win—change in the modern landscape.

List of the six elements of people powered campaigns

6 Elements of Open (People-Powered) Campaigns: Template

Is your campaign about people, or staff? Distributed, or centralised? This worksheet outlines six factors to think about when analysing how ‘open’ your campaigns are, from the participants of MobLab’s Open Campaigns Camp.

Over a dozen hands reach into the middle of a circle, making the 'all in' symbol

The Mobilisation Integration Toolkit

An overview of the tools and tactics Greenpeace offices around the world use to ensure their office teams are working seamlessly together. Explore by Country/Region and Trait to find the successful practices or “bright spots” highlighting ongoing experiments in team integration.

Tracey Frauzel, the Mobilisation Strategy Director who gives this course, wears black clothes with a red necklace, and walks down a street with brick walls to one side.

Online Course: How to Create ‘People Powered’ Campaigns

Bring People Power into your next campaign or project with MobLab’s online course. Based on the Mobilisation Cookbook, drawing on Greenpeace’s expertise, the free course covers core elements of a ‘people-powered’ campaign, when to use them and what to mix them with. Based on real-life campaign examples, you’ll also cover practical tools needed to create your own campaigns.

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