From the Berlin Wall to Today — Lessons for Harnessing the Moment of the Whirlwind
What mainstream commentators get wrong about the historic uprisings of the Berlin Wall in 1989, and what civil resistance gets right.
Tag
Mobilising
Approaches to Organising: The Ganz Model
Challenges and considerations faced by organisations in implementing the Ganz model of social change – Marshall Ganz organising model.
How Emotions Mobilise and Sustain the Anti-Coal Seam Gas Movement
Introduction Emotions play an important role in mobilising people to take action on social and environmental issues. In this study of the anti-coal seam gas movement in regional Australia the authors found that anger about coal seam gas mining mobilised people to take action, but the combination of anger with the joy of connecting with […]
What Helps Motivate People to Take Action?
What helps motivate people to take action? Learn from this research from the University of Queensland that analysed the website communication of almost 500 Australian environmental groups.
From Protest to Politics: The Effectiveness of Civil Society in shaping the Nuclear-free Policy in Aotearoa New Zealand
A case study about what made anti-nuclear activism successful in Aotearoa New Zealand between the 1960s – 1980s.
Toward an Anti-Fracking Mobilization Toolkit: Ten practices from Western Newfoundland’s Campaign
Case study of anti fracking campaign in Canada. Interviews with mobilization leaders presents ten practices deemed as particularly effective.
How defeating Keystone XL built a bolder, savvier climate movement
From frontline battles to large national mobilizations, tar sands resistance developed new tactics & organizing strategies for the larger climate struggles ahead.
Resistance Guide: How to Sustain the Movement to Win
A powerful social movement has risen to oppose Trump and to build a better America. Now there is a guide to give you the essential tools and strategies to grow and maintain a resistance powerful enough to win.
Momentum Webinars on movements, mass decentralised organising and mobilisation
The Momentum Community has shared webinars on movements, mass decentralised organising, mobilisation, non-violent movements and case studies including the Sunrise movement and Hong Kong democracy movement.
How campaigners are using Instagram
Instagram is a global phenomenon – yet too many campaigners don’t know how to use it. Start your Instagram journey here with accounts to follow, and ideas for its use.
Beyond Vanity Metrics: Toward better measurement of member engagement
Metrics should help you improve how you invest in and plan campaigns. But while “vanity metrics” such as list size or pageviews sound big and impressive, they can be misleading. This report offers new approaches to measuring member engagement.
How Organizations Develop Activists: A book review
Joel Dignam reviews Hahrie Han’s How Organizations Develop Activists. A key finding of Han’s research is that high-engagement chapters practise both organizing and mobilizing. The Voice for Indi campaign is considered as an Australian example of combining these two approaches.
Tips for Turnout from Your Rights at Work
The Your Rights at Work campaign ran from 2005 to 2007 and included some of the largest mobilisations in Australian social movement history. This article draws out some of the lessons in relation to ensuring strong turn-out at rallies and other events.
The Mobilisation Cookbook: A Greenpeace Guide to cooking up People Powered Campaigns
The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask. Developed for Greenpeace staff, volunteers, and allies, this guide will help anyone cook up effective people-powered campaigns.
The 21st-Century Advocacy Playbook
Build strong advocacy teams using this checklist to assess your team’s readiness to campaign for—and win—change in the modern landscape.
6 Elements of Open (People-Powered) Campaigns: Template
Is your campaign about people, or staff? Distributed, or centralised? This worksheet outlines six factors to think about when analysing how ‘open’ your campaigns are, from the participants of MobLab’s Open Campaigns Camp.
The Anatomy of People-Powered Campaigns
The four ingredients Greenpeace campaigners use to build successful people-powered campaigns, straight from the folks at MobLab.
Four magic steps to creating shareable, purpose-driven social media content
This MobLab guide sets out to help digital campaigners and practitioners apply tried-and-true methods of making social media content that actually spreads.
Grassroots Led Campaigns: Lessons from the new frontier of people-powered campaigning platforms and programs
Decentralised, grassroots-led digital campaigning has taken off in the last decade. This report looks at the impact these campaigns are having, what lessons we can learn from them about success, and what these new campaigns platforms mean for the future of social change.
Beyond the first click: How today’s volunteers build power for movements and NGOs
This MobLab report examines innovative volunteer engagement work by 35 organisations empowering people to scale change and win by learning and doing more. Featuring video and audio from the practitioners.