Texting campaigns guide

Blueprints for Change how-to guides are put together by campaign innovators in order to help progressive organizers and groups up their game more quickly. The “blueprints” capture, communicate and inform innovative campaigning strategies and tactics. You can download BfC’s guides as pdfs from the Commons (see the box at the bottom of the page) or view the evolving Google docs.

Summary

Peer to peer texting is a method for contacting your base via text messages to deliver calls to action. Usually done at high volumes, it requires a P2P texting platform and a group of staff or volunteers to deploy the campaign. (True person to person texting, ie. texting one’s own contacts using your personal device as part of a campaign, would fall under the heading “phone/text banking” and will be treated in a separate how-to).

Contents

• Disclaimer / request for your help 2
• Summary 2
• Who’s doing it? 2
• Case studies 2
• Impact/ Why do this? 4
• Natural Data Collection 5
• When this might not work for you 5
• What this requires (people, resources, etc.) 6
• Setup steps/ stages 7
• Best practices + texting etiquette 9
• Tricky parts/ fixes 13
• Further resources 14
• Who can help with this? 15
• Attribution 15

Download the pdf from the box below or see the latest Google doc version.