Texting campaigns guide

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How to guide from Blueprints for Change about how use peer to peer texting (P2P) to deliver calls of action – includes best practice and case studies.

Blueprints for Change how-to guides are put together by campaign innovators in order to help progressive organizers and groups up their game more quickly. The โ€œblueprintsโ€ capture, communicate and inform innovative campaigning strategies and tactics. You can download BfC’s guides as pdfs from the Commons (see the box at the bottom of the page) or view the evolving Google docs.

Summary

Peer to peer texting is a method for contacting your base via text messages to deliver calls to action. Usually done at high volumes, it requires a P2P texting platform and a group of staff or volunteers to deploy the campaign. (True person to person texting, ie. texting oneโ€™s own contacts using your personal device as part of a campaign, would fall under the heading โ€œphone/text bankingโ€ and will be treated in a separate how-to).

Contents

Download the pdf from the box below or see the latest Google doc version.


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