Metrics should help you improve how you invest in and plan campaigns. But while “vanity metrics” such as list size or pageviews sound big and impressive, they can be misleading. This report offers new approaches to measuring member engagement.
Social media never stops! Jessie Mawson presented these tips for staying sane to the eCampaigning Forum in 2016.
The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask.
Build strong advocacy teams using this checklist to assess your team’s readiness to campaign for—and win—change in the modern landscape.
Is your campaign about people, or staff? Distributed, or centralised? This worksheet outlines six factors to think about when analysing how ‘open’ your campaigns are, from the participants of MobLab’s Open Campaigns Camp.
The four ingredients Greenpeace campaigners use to build successful people-powered campaigns, straight from the folks at MobLab.
Decentralised, grassroots-led digital campaigning has taken off in the last decade. This report looks at the impact these campaigns are having, what lessons we can learn from them about success, and what these new campaigns platforms mean for the future of social change.
This MobLab report examines innovative volunteer engagement work by 35 organisations empowering people to scale change and win by learning and doing more. Featuring video and audio from the practitioners.
An overview of the tools and tactics Greenpeace offices around the world use to ensure their office teams are working seamlessly together. Explore by Country/Region and Trait to find the successful practices or “bright spots” highlighting ongoing experiments in team integration.
This free course covers core elements of a ‘people-powered’ campaign, when to use them and what to mix them with. Based on real-life campaign examples, you’ll also cover practical tools needed to create your own campaigns.
Taren Stinebrickner-Kauffman, Founder and former Executive Director of SumofUs, at Progress 2015 with a series of movement case studies challenging us to be technological innovators and to bring our social change work to the cutting edge of the current century.
Can’t find a photographer for your event? Want a new designer for a project? Looking to rebrand? Need some rapid-response campaign design work done? The Australian Progress crowd-sourced register of creative industry providers is a great place to start.
Need a relevant photo for your urgent social media post right now? Or found the perfect one, but don’t know if you can use it? Here’s some great hints, sources and links.
Want to keep getting great email inspiration? It helps to be signed up to a lot of lists – so you can keep tabs on what’s happening in email. Here are some to get you started.
Primark, the international clothing chain, famously does not have an online store. So when EU-wide campaigning organisation WeMove chose to target Primark in a sustainability campaign, they started by launching a parody site.
Sam Mclean was National Director of GetUp for three years, and he learned a lot about leadership and campaigns. Here are 10 pearls of wisdom he delivered at a presentation to Campact in 2015.
When it comes to Facebook, videos are now the main game. Making viral videos no longer requires an expensive production crew – all you need is a computer, an external hard drive, and a few Adobe programs.
The “8-Fold Path” is a list of eight operating principles for building a progressive people’s movement in the 21st century. It is used by all the members of the OPEN Network, which includes organisations around the world like GetUp (Australia), MoveOn (United States), and Campact (Germany).
Methodology and results of an experiment run by GetUp on the effect of banner images on email click rates.
Methodology and results of an experiment run by GetUp on the use of Gifs in emails.