Campaigning - Digital_Virtual - Page 2 of 4 - The Commons Social Change Library

Blueprints for Change Progressive Organizing and Campaigning Manual

The Blueprints for Change Progressive Organizing and Campaigning Manual offers 14 How-to guides on cutting-edge approaches to progressive organizing and mobilizing.

Email tips and worksheet when writing to or asking something of your supporters

Here are some email tips and a worksheet to help you plan and think about when writing to or asking something of your supporters. These resources have been shared kindly by the Australian Conservation Foundation.

screenshot of front page of video on computer screen

Be “digital critical” listen first, and other lessons from 350.org’s digital transformation

A conversation with Hanna Thomas who guided 350.org to adopt a product team model for more effective digital campaigning.

Change Makers (Text on orange background)

Changemaker Chat with Jeremy Heimans: Digital Social Movement Entrepreneur

Podcast interview with Jeremy Heimans, a digital social movement entrepreneur & key figure behind social change organisations like GetUp, Avaaz and Purpose.

TED talk: How to Start a Social Movement | Tamara Richardson | TEDxUQ

Tamara Richardson speaks about online social movements; and how, with access to the right networks, you can create a global social movement.

Using Megaphone to organise workers (or why you should care about online petitions)

Learn from Moira Cully’s experience of online petitions, in particular using Megaphone, a petition platform for the Australian union movement.

How Hospo Voice leverages digital tools to win

Australia’s first digital union, Hospo Voice, set up Fair Plate so you can see what’s really happening under the table. Hospitality staff have left thousands of reviews to show you which places are stealing wages and treating people like crap.

How to Draft A/B Testing for Sendouts

A/B testing involves testing campaign communications online with your supporters. Most of the guide focuses on testing email communications, but you can also test web page formats and social media responses.

Tools Roundup Apps and Digital Platforms for Organizers

Need to know the best and latest digital platforms for organizers? Blueprints for Change have collated a list to help you with your digital tool selection.

How to use WhatsApp for campaigning

WhatsApp How to Guide from Blueprints for Change. Use WhatsApp for campaigning, community building, activating networks and crowdsourcing knowledge.

Shallow focus photograph of crowd taking live videos for social media

How campaigners are using Instagram

Instagram is a global phenomenon – yet too many campaigners don’t know how to use it. Start your Instagram journey here with accounts to follow, and ideas for its use.

A laptop computer on a table, with a screen displaying graphs

GetUp’s experiments and analytics

Digital campaigning – what works and what doesn’t? Get Up shares it learnings of digital experimentation and analytics.

A cartoon of an abstract scientific scene, tended by two figures. There are three funnels like in a laboratory, one of which is labelled with the Twitter icon, the second with a Facebook icon, the third an email icon. All funnels lead down to a results console.

Beyond Vanity Metrics: Toward better measurement of member engagement

Metrics should help you improve how you invest in and plan campaigns. But while “vanity metrics” such as list size or pageviews sound big and impressive, they can be misleading. This report offers new approaches to measuring member engagement.

Man sits in cafe booth looking at laptop with frustrated look and head in hands.

How to stay sane in an ‘always-on’ digital campaigning environment

Social media never stops! Jessie Mawson presented these tips for staying sane to the eCampaigning Forum in 2016.

Title page of the mobilisation cookbook, featuring the words 'Mobilisation Cookbook: A Greenpeace Guide to cooking up people powered campaigns", over a background of diverse cartoon faces. Below the text is a cartoon of a cooking pot, with a hand sprinkling something granular into it.

The Mobilisation Cookbook: A Greenpeace Guide to cooking up People Powered Campaigns

The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask. Developed for Greenpeace staff, volunteers, and allies, this guide will help anyone cook up effective people-powered campaigns.

Protestors, some wearing yellow Greenpeace shirts, some in prison orange, pose for a photo holding signs in Spanish, and photographs of the activists detained by Russia known as the Arctic 30.

The 21st-Century Advocacy Playbook

Build strong advocacy teams using this checklist to assess your team’s readiness to campaign for—and win—change in the modern landscape.

List of the six elements of people powered campaigns

6 Elements of Open (People-Powered) Campaigns: Template

Is your campaign about people, or staff? Distributed, or centralised? This worksheet outlines six factors to think about when analysing how ‘open’ your campaigns are, from the participants of MobLab’s Open Campaigns Camp.

A birds-eye view of Ocean Beach in California, with thousands of people gathered above the waves to spell out RESIST!! There are two exclamation marks, one of which is mostly pink, indicating it is made up of feminist activists.

The Anatomy of People-Powered Campaigns

The four ingredients Greenpeace campaigners use to build successful people-powered campaigns, straight from the folks at MobLab.

Grassroots Led Campaigns: Lessons from the new frontier of people-powered campaigning platforms and programs

Decentralised, grassroots-led digital campaigning has taken off in the last decade. This report looks at the impact these campaigns are having, what lessons we can learn from them about success, and what these new campaigns platforms mean for the future of social change.

Cover of the 'Beyond the First Click' report, with the title and subtitle 'How today's volunteers build power for movements and NGOs', on a grey background. The logos for change.org, MobLab and Capulet are presented in a row along the bottom.

Beyond the first click: How today’s volunteers build power for movements and NGOs

This MobLab report examines innovative volunteer engagement work by 35 organisations empowering people to scale change and win by learning and doing more. Featuring video and audio from the practitioners.

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