Collection

Online Progressive Engagement Network (OPEN)

The Online Progressive Engagement Network is a network of nearly 20 digital campaigning organisations around the world, including MoveOn (the US), Campact (Germany), and GetUp! (Australia). Each OPEN member organisation is an independent group working within its national context, enabling its members to take action online and offline. But the organisations problem-solve and innovate together, sharing research, tools, and tactics that build their collective power. OPEN’s contributions to the Commons Library are the result of that sharing: from tips for getting in front of the media, to a collection of GetUp’s A/B tests to optimise email and webpage performance.

Shallow focus photograph of crowd taking live videos for social media

How campaigners are using Instagram

Instagram is a global phenomenon – yet too many campaigners don’t know how to use it. Start your Instagram journey here with accounts to follow, and ideas for its use.

A laptop computer on a table, with a screen displaying graphs

Digital Campaigning Experiments and Analytics: Case study of GetUp

Digital campaigning – what works and what doesn’t? Get Up shares it learnings of digital experimentation and analytics.

Screenshot of colourful HTML code on a black background

HTML Cheat-sheet

A useful cheat sheet from the OPEN Network to have on hand when using HTML to format text for email or web display.

A person sitting outside on a rock, with a laptop on their lap

Principles for having a remote office

Some rules, principles and tips for how to successfully set up a remote office and have staff working in diverse locations around the nation (or the world!), synthesised from best practice around the OPEN Network.

Trees in a forest with question marks painted on their trunks

Exit interview questions

Exit interviews (the interviews you have with outgoing staff) are really important, but you only get as much out of them as you’re willing to put in. Here are some guiding principles, and questions to get the interview started.

A Slack workspace open on a laptop computer

Tips on using Slack

Slack is a great way to facilitate easy internal communication – but getting started can be confusing. This guide was collated by the OPEN Network, incorporating best practice from a number of organisations who’ve used Slack for years.

Close-up of a laptop displayed a data query in Structured Query Language

Structured Query Language (SQL) Cheat-Sheet

SQL can seem daunting for a non-techie, but it doesn’t have to be. Whether you’re just setting up your first database, or learning the ropes of a well-established data set, this is a useful sheet of basics to print out and keep above your monitor for those times you feel stuck.

A crowd gathered in the evening, in the foreground a sign reads 'Shine a light on mental health'

10 tips from GetUp’s decade of campaigning

Sam Mclean was National Director of GetUp for three years, and he learned a lot about leadership and campaigns. Here are 10 pearls of wisdom he delivered at a presentation to Campact in 2015.

A small group of people stand on the beach of a beautiful lake, wearing winter clothing

The Eight Fold Path: 8 Principles for Building a Progressive People’s Movement

The “8-Fold Path” is a list of eight operating principles for building a progressive people’s movement in the 21st century. It is used by all the members of the OPEN Network, which includes organisations around the world like GetUp (Australia), MoveOn (United States), and Campact (Germany).

Do GIFs improve emails?

Methodology and results of an experiment run by GetUp on the use of Gifs in emails.

Experiment – Facebook videos vs. graphics for conversions

Methodology and results of an experiment run by GetUp comparing video to still Facebook graphics in ads.

Does allowing a petition to be signed with Facebook increase actions?

Methodology and results of an experiment run by GetUp on the use of a ‘Sign By Facebook’ option for petition signers.

Does changing font sizes impact email performance?

Methodology and results of an experiment run by GetUp on the effect of font size on email performance.

Using “list quality” to improve the accuracy of your A/B testing

Methodology and results of GetUp’s use of ‘list quality’ to improve testing and predictions.

Ways to Predict Email Performance

Methodology and results of GetUp’s process for predicting email performance from tests.

a collage of portraits of 10 different Australian politicians

Tips for meeting MPs (or asking your members to)

Advice that can easily be adapted to your needs whether it’s meeting with an MP (or Senator) yourself or helping your members do it.

Eight tips for going on radio

Advice from Stefanie Faucher (MoveOn’s Communications Manager) and Rebecca Wilson (GetUp’s previous Chief of Staff) on how to make the most out of a radio interview.

6 Digital Fundraising Experiments by Get Up

Methodology and results of experiments run by GetUp in digital fundraising.

Mission statements of some of the world’s leading digital campaigning groups

Writing a mission statement can be critical part of launching a new campaign or organisation. It grounds your team in a joint understanding of what you’re there to achieve – and makes it clear to the public what you stand for.

Máté speaks into a microphone at a protest outside the Hungarian Parliament. In the background protestors hold a large poster with Hungarian text.

Home Care in Hungary

In Hungary, digital campaigning organisation aHang has been winning big and building people power in a difficult political environment. Their homecare campaign was a huge win for Hungarian carers, and people power everywhere.