Instagram is a global phenomenon – yet too many campaigners don’t know how to use it. Start your Instagram journey here with accounts to follow, and ideas for its use.
Online Progressive Engagement Network (OPEN)
The Online Progressive Engagement Network is a network of nearly 20 digital campaigning organisations around the world, including MoveOn (the US), Campact (Germany), and GetUp! (Australia). Each OPEN member organisation is an independent group working within its national context, enabling its members to take action online and offline. But the organisations problem-solve and innovate together, sharing research, tools, and tactics that build their collective power. OPEN’s contributions to the Commons Library are the result of that sharing: from tips for getting in front of the media, to a collection of GetUp’s A/B tests to optimise email and webpage performance.
Digital campaigning – what works and what doesn’t? Get Up shares it learnings of digital experimentation and analytics.
A useful cheat sheet from the OPEN Network to have on hand when using HTML to format text for email or web display.
Some rules, principles and tips for how to successfully set up a remote office and have staff working in diverse locations around the nation (or the world!), synthesised from best practice around the OPEN Network.
Exit interviews (the interviews you have with outgoing staff) are really important, but you only get as much out of them as you’re willing to put in. Here are some guiding principles, and questions to get the interview started.
Slack is a great way to facilitate easy internal communication – but getting started can be confusing. This guide was collated by the OPEN Network, incorporating best practice from a number of organisations who’ve used Slack for years.
SQL can seem daunting for a non-techie, but it doesn’t have to be. Whether you’re just setting up your first database, or learning the ropes of a well-established data set, this is a useful sheet of basics to print out and keep above your monitor for those times you feel stuck.
Sam Mclean was National Director of GetUp for three years, and he learned a lot about leadership and campaigns. Here are 10 pearls of wisdom he delivered at a presentation to Campact in 2015.
When it comes to Facebook, videos are now the main game. Making viral videos no longer requires an expensive production crew – all you need is a computer, an external hard drive, and a few Adobe programs.
The “8-Fold Path” is a list of eight operating principles for building a progressive people’s movement in the 21st century. It is used by all the members of the OPEN Network, which includes organisations around the world like GetUp (Australia), MoveOn (United States), and Campact (Germany).
Methodology and results of an experiment run by GetUp on selecting donation amounts in emails.
Methodology and results of an experiment run by GetUp on multi-step donation forms.
Methodology and results of an experiment run by GetUp on personalised donation amounts for digital fundraising.
Methodology and results of an experiment run by GetUp on including a text blurb in web donation modules.
Methodology and results of an experiment run by GetUp on the use of Gifs in emails.
Methodology and results of an experiment run by GetUp on button colour on pages.
Methodology and results of an experiment run by GetUp comparing video to still Facebook graphics in ads.
Methodology and results of an experiment run by GetUp on the use of a ‘Sign By Facebook’ option for petition signers.
Methodology and results of an experiment run by GetUp on the effect of font size on email performance.
Methodology and results of GetUp’s use of ‘list quality’ to improve testing and predictions.