Topic

Communications & Media

Communications & Media

Creating change requires engaging audiences, communicating messages, and inviting people to join in action. The resources here will help you get clearer on what communication channels to use and how, how to develop compelling framing and messages, and the skills required to engage media (traditional and new forms) effectively.

11 volunteers standing in rows posing for a photo

Fighting online racist trolls

Laura O’Connell Rapira from ActionStation (Aotearoa New Zealand) ran a workshop at the conference, FWD+Organise 2019, about how their organisation worked with volunteers to tackle the trolls behind online hate. 

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Creating your Brand Identity

Have you been trying to create and/or build upon your brand identity for a campaign or your organisation? Great tips and a checklist from Principle Co.

Cover of the Re:Imagining Change book featuring a picture of a light globe made up of several people.

Narrating Change During ‘Psychic Breaks’

This extract from the book Re:Imagining Change explores ‘psychic breaks’, seismic events (like the Australian 2019-2020 bushfires) that shake status quo assumptions and provide opportunities for new stories to be told.

storytelling hard copy form broken into parts with icons

The Story Canvas Template

The Story Canvas is a template and/or online form from the Digital Storytellers which guides you to fill in the right ingredients to make a powerful story.

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The Big Five Trends in Video for 2020

The nature of video and digital campaigning changes so rapidly, it’s sometimes hard to keep up with the latest strategies to cut through and move people. This article & presentation outlines 5 key trends plus a useful checklist for developing compelling videos.

woman being filmed

How to create a media package

A media package puts everything a journalist may need together in one place – a media release, photos, a spokesperson bio and background information. This ‘How to create a media package’ has been put together by the Australian Conservation Foundation.

Man being interviewed at a climate change rally

How to do a great media interview

Some tips from The Australian Conservation Foundation about how to do a great media interview e.g. thinking about before, during and after the interview.

Man driving car in traffic listening to radio

How to Call Talkback Radio

Here is a list of radio stations in Australia that you can call to get your views heard on talkback radio and some tips to help get your issues heard from the Australian Conservation Foundation. 

people protesting

Brave New Words Access to Medicines – United States

Brave New Words takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio. This episode of the podcast looks at how the battle over drug prices is heating up to confront corporate greed and pay-to-play politics.

people protesting

Brave New Words Police Reform – Washington

Brave New Words takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio. This episode of the podcast explores how De-Escalate Washington achieved success by speaking openly about race and centering those most affected by police violence.

people protesting

Brave New Words: Let’s do this – New Zealand

Brave New Words takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio. This episode of the podcast goes behind the scenes to understand how Jacinda Ardern led Labour to victory in NZ.

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