Creating change requires engaging audiences, communicating messages, and inviting people to join in action. The resources here will help you get clearer on what communication channels to use and how, how to develop compelling framing and messages, and the skills required to engage media (traditional and new forms) effectively.
Brave New Words takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio. This episode of the podcast reveals how a coalition of grassroots and labor groups found a narrative that speaks to both race and class concerns.
Brave New Words takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio. This episode of the podcast unpacks how human rights advocates applied communications research to swing public opinion and win campaigns in the ongoing battle against offshore detention of refugees.
Anat Shenker-Osorio on the importance of telling our own story in campaign messaging, rather than negating the stories of our opposition.
A description of the role of alternative media in the S11 anti-globalisation protests, September 2000.
Alex Kelly gives a powerful speech about seeing the opportunities and how the arts can help to remake, to reimagine and to redefine our world.
Creative tactics for social change: Different ways of spreading messages and information in a creative way… memes, posters, postcards, stencils, etc.
The rapid response worksheet from Narrative Initiative enables you to use a strategic communications framework in the face of crisis or breaking news.
Use this worksheet from the Narrative Initiative to help ensure that issue campaigns have a strategic, nimble, long-term vision and plan.
3 how-to tools to improve your video and filming techniques from Witness including mobile phone filming, sound recording and interviewing techniques.
Activist Peter Gabriel shares his motivation for standing up for human rights with the watchdog group WITNESS & tells stories of citizen journalists.
Learn from Digital Storytellers on how to tell and film great stories with your smartphone video. Gather content faster, lighter and without a big budget.
A/B testing involves testing campaign communications online with your supporters. Most of the guide focuses on testing email communications, but you can also test web page formats and social media responses.
The top 3 messaging tips from Anat’s keynote speech at Progress 2019 – 1. Politics is not solidarity, 2. Empathy, not sympathy, 3. What you fight, you feed.
Learn how to utilise the collective intelligence of your supporters with this How to guide on crowdsourcing from Blueprints for Change.
Don’t Buy It by Anat Shenker-Osorio is a guide to progressive messaging on the economy and economics – A book review by Joel Dignam.
Top tips from Friends of the Earth (England, Wales & Northern Ireland) on how to use Twitter and Facebook as a powerful tool for campaigning.
This handbook is a practical and accessible introduction to the importance of values and frames for organisations working towards a more sustainable and just society.
Instagram is a global phenomenon – yet too many campaigners don’t know how to use it. Start your Instagram journey here with accounts to follow, and ideas for its use.
Australian Progress has prepared this 40-point summary of Pastor Rick Warren’s bestselling book The Purpose Driven Church. The resource is based on Rick Warren’s experience of growing his church, Saddleback, from scratch to 20,000 members attending every week. Saddleback is now the eighth biggest church in the United States.
A thorough checklist to help you prepare for traditional and social media in the lead up to an action, including some considerations for non-violent direct actions. Download as a handy printable pdf from the box at the bottom of this page.