Blueprints for Change how-to guides are put together by campaign innovators in order to help progressive organizers and groups up their game more quickly. The “blueprints” capture, communicate and inform innovative campaigning strategies and tactics. You can download BfC’s guides as pdfs from the Commons (see the box at the bottom of the page) or view the evolving Google docs.
Crowdsourcing is the process of opening a creative or problem-solving exercise to include input from a wider group outside of the usual inside thinking and decision-making channels. The wider concept of crowdsourcing includes solicitation of “user-generated content”, which can include multimedia creative submissions.
In advocacy and movement-building, this can mean asking your supporters for their ideas to build a group visioning process or for their input on proposed policy platforms or even strategic campaign plans. The user-generated content side of advocacy crowdsourcing typically involves organizations receiving and using creative concepts from their base in campaign communications. Such creative can include campaign slogans, custom re-branding, images and videos.
- Disclaimer / request for your help 2
- Summary 2
- Who else is doing it? 2
- Case study focus: OpenMedia 3
- Impact/ Why do this? 4
- When this might not work for you 5
- Crowdsourcing at different levels 6
- What this requires (people, resources, etc.) 7
- Setup steps /stages 8
- Tricky parts + fixes 13
- Further resources 15
- Who can help with this? 15
- Attribution 15
Download the pdf from the box below or see the latest Google doc version.