This article provides a powerful way to use research to advance a range of economic, environmental, and social issues.
Identify the institutions that your target relies on for support so you can weaken or disrupt their power.
Map the power dynamics at play to identify your primary target and design a winning campaign strategy.
Understanding power relationships is crucial knowledge for people engaged in social change. Here are guides, tools and other resources.
Quick guide to understand the different forms of power – Power over, Power With, Power To and Power Within.
This matrix presents how different dimensions of power interact to shape the problem and the possibility of citizen participation and action.
The Power Cube is a tool to analyse the power your targets hold so you can create a more effective campaign strategy and bring about change.
A power analysis tool and templates for community organisers by The National Academy of Community Organising (NACO) in the UK.
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
This guide dives into 3 tools that can be used as part of a campaign design process: system maps, network maps and narrative power analysis.
Social movements become more powerful as more people are equipped to analyse their political context, consider paths to change and mindfully plan tactics. This Campaign Strategy Guide equips activist educators to facilitate a range of participatory exercises with activists, organisers and citizens. It can also be used as a do-it-yourself guide for campaigners.
Joel Dignam analyses two campaign moments: Stop Adani’s targeting of the ALP in the 2018 Queensland state election and the UK women’s suffrage campaign targeting of Liberals in 1905. The lesson? Target those most likely to give you what you want, and sometimes that means creating political risk for them.
Bring People Power into your next campaign or project with MobLab’s online course. Based on the Mobilisation Cookbook, drawing on Greenpeace’s expertise, the free course covers core elements of a ‘people-powered’ campaign, when to use them and what to mix them with. Based on real-life campaign examples, you’ll also cover practical tools needed to create your own campaigns.
This tool will guide your team through a power mapping analysis to inform your campaign strategy with a thorough picture of the players, and their power. It runs step by step through a collaborative exercise where your team can all contribute to visual map of power holders and power relationships affecting your issue and campaign.