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Jason MacLeod

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Campaign Strategy Planning Template

This planning template prompts you to apply a number of different campaign strategy, community organising, and civil resistance concepts and tools. Copy the template into your own document. As you complete each section delete the instructions (text in italics) until you have your own plan, or initial document to discuss in your organisation.

Cover of Original Power's Building Power Guide - features a drawing of a turtle in red.

The Building Power Guide

The Building Power guide is for Aboriginal and Torres Strait Islanders who want to change the world. It includes several training resources to build capacity for campaigning, such as explorations of change-making, power, strategy and leadership development.

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What is Community Organising?

This excerpt from the Community Organising Guide provides an introduction to community organising. Organising is about generating and wielding people power.

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Introduction to Community Mapping

Community organisers need to continually analyse their communities. What’s going on that has implications for our issue and campaign? Which groups do we need to be connecting with? How is power being exercised?

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Three Approaches to Organising

This article outlines three frameworks of organising. They are broad based organising; social movement organising; and community development informed organising.

Diagram made up of a central circle (Group Development) surrounded by 5 connected circles labelled Forming, Storming, Norming, Performing, Mourning.

Stages of Group Development: Handout and guide

A handout and process guide for training workshops focused on working in groups and organisational effectiveness. The process introduces participants to Bruce Tuckman’s model of stages in group development; encourages participants to reflect on their experience of group development; and identifies and address challenges and opportunities that accompany each stage.

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The Community Organising Guide

The Community Organising Guide is 296 pages of training resources to deepen our understanding of core organising skills: relational meetings and self-interest, the power of story in organising, building alliances, coalitions and networks, holding decision-makers accountable, leadership development, recruitment, doorknocking and phonebanking.

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Campaign Strategy Guide

Social movements become more powerful as more people are equipped to analyse their political context, consider paths to change and mindfully plan tactics. This Campaign Strategy Guide equips activist educators to facilitate a range of participatory exercises with activists, organisers and citizens. It can also be used as a do-it-yourself guide for campaigners.

Group of men stand and sit in front of a sign reading 'Gurindji Mining Lease and Cattle Station'

Gurindji Land Rights Struggle: Case study & training guide

In August 1966, Aboriginal pastoral workers walked off the job on the vast Vesteys cattle station at Wave Hill in the Northern Territory, sparking the Aboriginal land rights movement. A summary of the campaign case study is included along with a process for use in training workshops.

Cover of Original Power's Building Power Guide - features a drawing of a turtle in red.

Cyclone Warning: A training guide for solving problems

This is a training process guide to explore different approaches to solving community problems, investigate how different problems require different approaches to change to solve them, clarify the differences between community organising, community development, advocacy and service delivery.

Cover of Original Power's Building Power Guide - features a drawing of a turtle in red.

Community Resistance Timeline: A training guide

This is a training process guide to introduce participants to each other, connect their own history to a larger history of social change, identify local tactics, and to rethink what success looks like. It is an excerpt from Building Power: A Guide for Aboriginal and Torres Strait Islanders Who Want to Change the World.