Topic

Campaign Strategy

Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.

You will find additional strategy guidance and inspiration in the case studies section.

a podcast cover with words that read Craft of Campaigns by Training for Change

The Craft of Campaigns: A Podcast for Organisers

A podcast that goes behind the headlines and hashtags, inviting movement storytellers to share lessons from social justice campaigns.

Book cover for Iron Will: Global Extractivism and Mining Resistance in Brazil and India

Mining Resistance in India

Community resistance has been astonishingly effective at stopping mining in India. This article draws from the book Iron Will.

Mining Resistance in Brazil

Community resistance has been astonishingly effective at stopping mining in Brazil. This article draws from the book Iron Will.

Writing and Using Campaign Case Studies Webinar

Activist case studies are histories & accounts of campaigns and events which includes lessons and insights that can be applied more broadly.

Australian Campaign Case Study: Stop Adani, 2012 – 2022

Learn about the Divestment campaign case study in Australia which aimed to secure commitments from institutions to divest from fossil fuels.

an illustration of a person using both hands to push 5 pillars holding up the roof of a building. The roof is starting to crack. On each pillar are the words - Bureaucracy, Media, Elites, Military and Other.

Pillars of Power Analysis: Identify the Institutions

Identify the institutions that your target relies on for support so you can weaken or disrupt their power.

Power Mapping to Design a Winning Campaign Strategy

Map the power dynamics at play to identify your primary target and design a winning campaign strategy.

illustration of three fists in a row in different sizes. Text title reads Power and Power mapping

Power and Power Mapping: Start Here

Understanding power relationships is crucial knowledge for people engaged in social change. Here are guides, tools and other resources.

Understanding Forms of Power

Quick guide to understand the different forms of power – Power over, Power With, Power To and Power Within.

The Power Matrix

This matrix presents how different dimensions of power interact to shape the problem and the possibility of citizen participation and action.

The Power Cube

The Power Cube is a tool to analyse the power your targets hold so you can create a more effective campaign strategy and bring about change.

a large mass of people walking down the street protesting and holding signs. One sign reads Thou shall not mess with women's reproductive rights.

Campaign Starter Pack

This Campaign Starter Pack from Campaign Bootcamp UK contains information, inspiration and activity sheets, based on the experience and knowledge of people who have fought for change.

a group of people standing in a group. Many are from minority communities such as a wheelchair user and people from many different racial backgrounds

Planning your First Campaign: Everyday Activism Handout Pack

Are you planning your first campaign? This Handout is designed to give you the skills and confidence to run your first campaign.

Campaign Planning: How to Get Started

What is a campaign? and how do you start one? Here are ideas, steps and handouts from Campaign Bootcamp to help you get started with your campaign planning.

an icon of an abstract power button with two hands shaking at the bottom of the circle

It’s All About Power: A Guide to Thinking Differently about Power for Solidarity in Social Change

This guide has resources to help you think about how power is at play and to take action to transform power and build solidarity in social change.

Before Action Reviews (BARs) and After Action Reviews (AARs)

Useful tools to help with planning and reflections in your campaigns – Before Action Reviews (BARs) and After Action Reviews (AARs).

3 pieces of paper with the numbers 100 is hanging from a line with wooden pegs. There are coloured lights in the background

Make the First 100 Days Count: Steps for Holding the New Government Accountable

Resources gathered to make the first 100 days count after an election and hold the new government to account and bring about change.

Build People Power and Capacity to Run Effective Campaigns and Movements to Tackle the Climate Crisis

Tools, skills, and resources from 350.org to build capacity to run effective campaigns and movements to tackle the climate crisis.

Screenshot of webinar recording's front page. A blue background with a triangle line design around the top border. Text reads - Understanding & Assessing Your Organization’s Strategic Capacity

Understanding and Assessing Your Organization’s Strategic Capacity

Watch this webinar recording to understand and asses your organization’s strategy capacity. Use strategy to build and win political power.

screenshot of webinar front page that reads visual strategy for movements, Powerlabes training. There is a collage of faint, grey icons in the background including a loudspeaker, paint brush, speech bublbes, pen, paint roller and clipboard.

Projecting Power: Visual Strategy for Movements

Webinars on visual strategy will help you make a plan to create the images we need to win. You’ll be ready to tell a bolder story in the street, maximizing threat to power and making actions more welcoming and joyful.