Introduction
Power mapping is a very useful way to help campaigners come up with the right tactics that will have the most effect on their targets.The Power Cube is a tool developed by researchers at the Institute of Development Studies, University of Sussex. Using this tool can help you analyse the power your targets hold so you can create a more effective campaign strategy and bring about change.
The Power Cube
Spaces of Power
- Closed- behind closed doors, private: meetings, private communications, events exclusive to a group of people
- Invited- open to the public but regulated: government consultations, recorded meetings, Q&A events
- Created- when ‘less powerful’ people create or claim a space: campaigns, occupations, grassroots movements
Faces of Power
- Visible- ‘official’ faces: laws, politics, councils, elections
- Hidden- preventing others from accessing power: hidden agendas, limiting access
- Invisible- belief systems: cultural shifts, changing people’s minds, stereotyping, commonly held beliefs
Levels of Power
- Local- town, city, region
- National- the whole country or nation
- Global- beyond the borders of your country
Using this tool can help you analyse the power your targets hold so you can create a more effective campaign strategy and bring about change.