9 tools to deepen your understanding of the people you want to engage in campaigns
9 tools to deepen your understanding of the people you want to engage in campaigns e.g. personas, framing worksheet, questioning guide, by Mobilisation Lab.
Tag
Members and Supporters
Recruiting and retaining members
Top tips on how to recruit and retain members by Friends of the Earth (England, Wales & Northern Ireland).
Purpose Driven Campaigning
Australian Progress has prepared this 40-point summary of Pastor Rick Warren’s bestselling book The Purpose Driven Church. The resource is based on Rick Warren’s experience of growing his church, Saddleback, from scratch to 20,000 members attending every week. Saddleback is now the eighth biggest church in the United States.
Beyond Vanity Metrics: Toward better measurement of member engagement
Metrics should help you improve how you invest in and plan campaigns. But while “vanity metrics” such as list size or pageviews sound big and impressive, they can be misleading. This report offers new approaches to measuring member engagement.
Levels of Commitment from Community to Core
Rick Warren focuses on five ‘circles of commitment’ – community, crowd, congregation, committed and core, and argue that it’s important to recognise where your supporters fall in these categories, and develop processes to move them from the outside in. An excerpt from Purpose Driven Campaigning.
Hahrie Han on How Relationships Improve Mobilisation
Insights from The Organizational Roots of Political Activism: Field Experiments on Creating a Relational Context. In her paper, Han demonstrates that a relational context affects civic engagement, arguing that decisions like voting or other forms of activism aren’t based upon a simple cost-benefit analysis.
Relationships are the Glue of Organising
This post reviews Marshall Ganz’ approach to craft of relationships in organising. Relationships foster the commitment that is needed for success and allow us to understand the interests, values and motivations of others.
Tips for Fundraising
We’ve gathered together tips on building a donor base, running successful crowdfunding campaigns, and where to access more resources on effective fundraising for social justice causes.
Grassroots Led Campaigns Report
Decentralised, grassroots-led digital campaigning has taken off in the last decade. This report looks at the impact these campaigns are having, what lessons we can learn from them about success, and what these new campaigns platforms mean for the future of social change.
Online Course: How to Create ‘People Powered’ Campaigns
Bring People Power into your next campaign or project with MobLab’s online course. Based on the Mobilisation Cookbook, drawing on Greenpeace’s expertise, the free course covers core elements of a ‘people-powered’ campaign, when to use them and what to mix them with. Based on real-life campaign examples, you’ll also cover practical tools needed to create your own campaigns.
Tips for phonebanking or calling volunteers
Whether you are looking to recruit members or talking to voters in far-flung electorates, these are some basic guidelines for getting the most out of phone conversations.
Tips for meeting MPs (or asking your members to)
A range of advice and resources from digital campaigning organisations, which can easily be adapted to your needs – whether it’s meeting with an MP (or Senator) yourself, or helping your members do it.
Designing Motivational Work
For volunteers or staff to be driven to do their work, it must be motivational, both ‘extrinsically’ and ‘intrinsically’. However, we often the intrinsic elements of the work. Read on to learn about how to design tasks to make them more intrinsically motivational. Your staff and volunteers will benefit!