Members and Supporters

A group of school girls in school uniforms smiling and holding up hands with text written on them. One is holding a cardboard sign at the back that reads 'Climate change is worse than homework'.

Efficacy is Essential for Taking Action

It’s essential for people to feel they can do something about a problem. Here is what we can do to increase people’s efficacy to take action.

Faire face au roulement des membres (Français) [Navigating turnover in Activist Groups in French)

Guide élaboré pour fournir aux groupes militants des idées et des stratégies pour faire face au roulement des membres, en particulier dans le cas des groupes dirigés par des étudiants.

NaManejando la Renovación de Membresia en Grupos Activistas

Manejando la Renovación de Membresia en Grupos Activistas (Spanish – Español)

Guía elaborada para proporcionar ideas y estrategias a los grupos de activistas a la hora de hacer frente a la rotación de miembros, especialmente en el caso de los grupos dirigidos por estudiantes

Navigating Turnover in Activist Groups

A Guide developed to provide ideas and strategies for activists groups to implement when dealing with turnover, especially with student led groups.

9 tools to deepen your understanding of the people you want to engage in campaigns

9 tools to deepen your understanding of the people you want to engage in campaigns e.g. personas, framing worksheet, questioning guide, by Mobilisation Lab.

Person signing up to a Friends of the Earth stall in the UK

Recruiting and retaining members

Top tips on how to recruit and retain members by Friends of the Earth (England, Wales & Northern Ireland).

Front cover of the Purpose Driven Campaigning summary.

Purpose Driven Campaigning: 40 key principles for Growing Social Movements

Australian Progress has prepared this 40-point summary of Pastor Rick Warren’s bestselling book The Purpose Driven Church. The resource is based on Rick Warren’s experience of growing his church, Saddleback, from scratch to 20,000 members attending every week. Saddleback is now the eighth biggest church in the United States.

A cartoon of an abstract scientific scene, tended by two figures. There are three funnels like in a laboratory, one of which is labelled with the Twitter icon, the second with a Facebook icon, the third an email icon. All funnels lead down to a results console.

Beyond Vanity Metrics: Toward better measurement of member engagement

Metrics should help you improve how you invest in and plan campaigns. But while “vanity metrics” such as list size or pageviews sound big and impressive, they can be misleading. This report offers new approaches to measuring member engagement.

Diagram of 5 concentric circles labelled from outside to inside: Community; Crowd; Congregation; Committed; Core.

Levels of Commitment from Community to Core

Rick Warren focuses on five ‘circles of commitment’ – community, crowd, congregation, committed and core, and argue that it’s important to recognise where your supporters fall in these categories, and develop processes to move them from the outside in. An excerpt from Purpose Driven Campaigning.

Aerial photograph of huge crowd filling Federation Square and surrounding streets.

Hahrie Han on How Relationships Improve Mobilisation

Insights from The Organizational Roots of Political Activism: Field Experiments on Creating a Relational Context. In her paper, Han demonstrates that a relational context affects civic engagement, arguing that decisions like voting or other forms of activism aren’t based upon a simple cost-benefit analysis.

Two transmasculine people sitting together and having a serious conversation

Relationships are the Glue of Organising

This post reviews Marshall Ganz’ approach to craft of relationships in organising. Relationships foster the commitment that is needed for success and allow us to understand the interests, values and motivations of others.

A graphic of a hand grasped around money raised in the air

Tips for Fundraising

We’ve gathered together tips on building a donor base, running successful crowdfunding campaigns, and where to access more resources on effective fundraising for social justice causes.

Grassroots Led Campaigns: Lessons from the new frontier of people-powered campaigning platforms and programs

Decentralised, grassroots-led digital campaigning has taken off in the last decade. This report looks at the impact these campaigns are having, what lessons we can learn from them about success, and what these new campaigns platforms mean for the future of social change.

Tracey Frauzel, the Mobilisation Strategy Director who gives this course, wears black clothes with a red necklace, and walks down a street with brick walls to one side.

Online Course: How to Create ‘People Powered’ Campaigns

Bring People Power into your next campaign or project with MobLab’s online course. Based on the Mobilisation Cookbook, drawing on Greenpeace’s expertise, the free course covers core elements of a ‘people-powered’ campaign, when to use them and what to mix them with. Based on real-life campaign examples, you’ll also cover practical tools needed to create your own campaigns.

Two women sit at a desk, one of them on the phone, the other taking notes in a notebook.

Tips for phonebanking or calling volunteers

Whether you are looking to recruit members or talking to voters in far-flung electorates, these are some basic guidelines for getting the most out of phone conversations.

a collage of portraits of 10 different Australian politicians

Tips for meeting MPs (or asking your members to)

Advice that can easily be adapted to your needs whether it’s meeting with an MP (or Senator) yourself or helping your members do it.

boy standing on ladder reaching for the clouds

Designing Motivational Work

For volunteers or staff to be driven to do their work, it must be motivational, both ‘extrinsically’ and ‘intrinsically’. However, we often the intrinsic elements of the work. Read on to learn about how to design tasks to make them more intrinsically motivational. Your staff and volunteers will benefit!

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