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Members and Supporters

Front cover of the Purpose Driven Campaigning summary.

Purpose Driven Campaigning: 40 key principles for Growing Social Movements

Australian Progress has prepared this 40-point summary of Pastor Rick Warren’s bestselling book The Purpose Driven Church. The resource is based on Rick Warren’s experience of growing his church, Saddleback, from scratch to 20,000 members attending every week. Saddleback is now the eighth biggest church in the United States.

Diagram of 5 concentric circles labelled from outside to inside: Community; Crowd; Congregation; Committed; Core.

Levels of Commitment from Community to Core

Rick Warren focuses on five ‘circles of commitment’ – community, crowd, congregation, committed and core, and argue that it’s important to recognise where your supporters fall in these categories, and develop processes to move them from the outside in. An excerpt from Purpose Driven Campaigning.

Aerial photograph of huge crowd filling Federation Square and surrounding streets.

Hahrie Han on How Relationships Improve Mobilisation

Insights from The Organizational Roots of Political Activism: Field Experiments on Creating a Relational Context. In her paper, Han demonstrates that a relational context affects civic engagement, arguing that decisions like voting or other forms of activism aren’t based upon a simple cost-benefit analysis.

Two transmasculine people sitting together and having a serious conversation

Relationships are the Glue of Organising

This post reviews Marshall Ganz’ approach to craft of relationships in organising. Relationships foster the commitment that is needed for success and allow us to understand the interests, values and motivations of others.

A graphic of a hand grasped around money raised in the air

Tips for Fundraising

We’ve gathered together tips on building a donor base, running successful crowdfunding campaigns, and where to access more resources on effective fundraising for social justice causes.

Tracey Frauzel, the Mobilisation Strategy Director who gives this course, wears black clothes with a red necklace, and walks down a street with brick walls to one side.

Online Course: How to Create ‘People Powered’ Campaigns

Bring People Power into your next campaign or project with MobLab’s online course. Based on the Mobilisation Cookbook, drawing on Greenpeace’s expertise, the free course covers core elements of a ‘people-powered’ campaign, when to use them and what to mix them with. Based on real-life campaign examples, you’ll also cover practical tools needed to create your own campaigns.

boy standing on ladder reaching for the clouds

Designing Motivational Work

For volunteers or staff to be driven to do their work, it must be motivational, both ‘extrinsically’ and ‘intrinsically’. However, we often the intrinsic elements of the work. Read on to learn about how to design tasks to make them more intrinsically motivational. Your staff and volunteers will benefit!

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