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Members_Supporters – Recruitment

Front cover of the Purpose Driven Campaigning summary.

Purpose Driven Campaigning

Australian Progress has prepared this 40-point summary of Pastor Rick Warren’s bestselling book The Purpose Driven Church. The resource is based on Rick Warren’s experience of growing his church, Saddleback, from scratch to 20,000 members attending every week. Saddleback is now the eighth biggest church in the United States.

Diagram of 5 concentric circles labelled from outside to inside: Community; Crowd; Congregation; Committed; Core.

Levels of Commitment from Community to Core

Rick Warren focuses on five ‘circles of commitment’ – community, crowd, congregation, committed and core, and argue that it’s important to recognise where your supporters fall in these categories, and develop processes to move them from the outside in. An excerpt from Purpose Driven Campaigning.

A large crowd gathered in a conference room with hands raised.

Training as Organising

Tips for training or other events which connect people to a campaign and help individuals overcome their barriers to action. As organisers we can use the momentum of the group to leverage people to action – like a turbo-charged persuasive conversation.

Two transmasculine people sitting together and having a serious conversation

Relationships are the Glue of Organising

This post reviews Marshall Ganz’ approach to craft of relationships in organising. Relationships foster the commitment that is needed for success and allow us to understand the interests, values and motivations of others.

Cover of the booklet 'Moved to Action', includes a photograph of two smiling people wearing union tshirts.

Lessons from Hahrie Han’s ‘Moved to Action’

Joel Dignam reviews Hahrie Han’s Moved to Action. Han tackles the question of what motivates political participation by people who face significant barriers. Han provides a toolkit for those seeking to empower and work with, or within, marginalised communities.

Tracey Frauzel, the Mobilisation Strategy Director who gives this course, wears black clothes with a red necklace, and walks down a street with brick walls to one side.

Online Course: How to Create ‘People Powered’ Campaigns

Bring People Power into your next campaign or project with MobLab’s online course. Based on the Mobilisation Cookbook, drawing on Greenpeace’s expertise, the free course covers core elements of a ‘people-powered’ campaign, when to use them and what to mix them with. Based on real-life campaign examples, you’ll also cover practical tools needed to create your own campaigns.