Members_Supporters - Activate - The Commons Social Change Library

Call to Action Worksheet

Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.

Front cover of the Purpose Driven Campaigning summary.

Purpose Driven Campaigning: 40 key principles for Growing Social Movements

Australian Progress has prepared this 40-point summary of Pastor Rick Warren’s bestselling book The Purpose Driven Church.

Moving the rock: Shifting power for sustained change

This article explores the ‘moving the rock’ concept put forward by Daniel Hunter in his book Strategy and Soul. The concept has been valuable for campaigners and organisations reassessing their theory of change and particularly how they engage politicians and supporters.

Diagram of the Circles of Commitment also known as the Ladder of Engagement. 5 concentric circles labelled from outside to inside: Community; Crowd; Congregation; Committed; Core.

Levels of Commitment from Community to Core

Rick Warren focuses on five ‘circles of commitment’ – community, crowd, congregation, committed and core, and argue that it’s important to recognise where your supporters fall in these categories, and develop processes to move them from the outside in. An excerpt from Purpose Driven Campaigning.

Photograph of a large group of people in a rural paddock. They are holding signs and banners reading 'No Gas Mining on Our Prime Ag Land'.

Time to Move the Rock: Activating Social Values to Bring About Change

Learn about Daniel Hunter’s metaphor of moving the rock to bring about social change through activating people’s social values.

Training as Organising

Tips for training or other events which connect people to a campaign and help individuals overcome their barriers to action. As organisers we can use the momentum of the group to leverage people to action – like a turbo-charged persuasive conversation.

Cover of the book 'How Organizations Develop Activists'.

How Organizations Develop Activists: Book Review

Joel Dignam reviews Hahrie Han’s How Organizations Develop Activists. A key finding of Han’s research is that high-engagement organizations practise both organizing and mobilizing. The Voice for Indi campaign is considered as an Australian example of combining these two approaches.

Photograph of students holding a banner reading 'Our Future, Our Reef, Don't Risk It'.

Tips for New Activists

What it takes for people to get active, what leads to people dropping out of activism, & what we should think about when engaging new activists.

Cover of the booklet 'Moved to Action', includes a photograph of two smiling people wearing union tshirts.

Lessons from Hahrie Han’s ‘Moved to Action’

Joel Dignam reviews Hahrie Han’s Moved to Action. Han tackles the question of what motivates political participation by people who face significant barriers. Han provides a toolkit for those seeking to empower and work with, or within, marginalised communities.

Tracey Frauzel, the Mobilisation Strategy Director who gives this course, wears black clothes with a red necklace, and walks down a street with brick walls to one side.

Online Course: How to Create ‘People Powered’ Campaigns

This free course covers core elements of a ‘people-powered’ campaign, when to use them and what to mix them with. Based on real-life campaign examples, you’ll also cover practical tools needed to create your own campaigns.

Cover of Daniel Hunter's book 'Strategy & Soul'. Features a photograph of Daniel Hunter and fellow campaigner Jethro Heiko with the Philadelphia Town Hall in the background.

Strategy & Soul Insights

Anita Tang reflects on meeting Daniel Hunter and reading his book Strategy and Soul. She shares insights from his work which can contribute to strategic and soulful campaigning.

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