At Progress 2017, GetUp!’s Shen Narayanasamy shared the strategy and critical lessons learnt during campaign work to protect the rights of people seeking asylum. To be effective the campaign needed to engage many different stakeholders across the movement and centre the lived experience of people most impacted.
This article explores the ‘moving the rock’ concept put forward by Daniel Hunter in his book Strategy and Soul. The concept has been valuable for campaigners and organisations reassessing their theory of change and particularly how they engage politicians and supporters.
A process guide to be used in training workshops and planning sessions to develop campaign strategy. Critical path analysis can shift focus to outcomes rather than tactics and provide experience and skill in defining clear objectives. The process also deepens understanding about how change happens and clarifies key threads running through a campaign.
Nothing precedes purpose. The starting point for every organisation or movement should be the question ‘Why do we exist’? A number of tips for focusing an organisation on vision and purpose. An excerpt from Purpose Driven Campaigning, based on Rick Warren’s Purpose Driven Church.
Learn about Daniel Hunter’s metaphor of moving the rock to bring about social change through activating people’s social values.
Case study of the Australian campaign against involvement in the Vietnam War. The emergence of popular protest in Australia during the 1960s presented a fundamental challenge to government decisions and the way those decisions are made. By taking to the streets people challenged the policy positions of government and, in some cases, the very legitimacy and authority of the state itself.
A comprehensive case study of the successful campaign to protect Victorian Red Gum Forests. Includes the history of the Barmah-Millewa Campaign, its goals and results. Given the historic outcomes of the campaign it is worth examining how such an effective green-black alliance emerged in south-eastern Australia.
A process guide to be used in training workshops and planning sessions to develop campaign strategy. A tactical timeline can support the development of a strategy designed to win over third-party support. This exercise needs to be used after the spectrum of allies exercise.
A process guide to be used in training workshops and planning sessions to develop campaign strategy. This process will help reduce the scope of campaigns in order to focus efforts on where change can really be achieved, and consider the possible consequences of working on one part of a problem rather than others.
The Campaign Strategy Guide is part of the People Power Manual, a resource created for organisers, activist educators and facilitators.
This is an introduction to campaigning for Aboriginal and Torres Strait Islander people. Campaigning involves activating, mobilising, and organising people to make change and influence others to make change. This is an excerpt from Building Power: A Guide for Aboriginal and Torres Strait Islanders Who Want to Change the World.
Case study of the keys to success and strengths of the James Price Point / Walmadan campaign in the Kimberley, Western Australia.
The struggle between the developers of unconventional gas (coal seam, shale and tight gas), farmers and communities has struck a chord with people all over the country and has rightly been referred to by Lock the Gate as ‘the fastest growing social movement in the country’. This short case study shares some of the keys to success of the LTG approach.
The story of how GetUp successfully organised in the seat of Bass to remove sitting MP Andrew Nikolic at the 2016 federal election. Lessons include the power of mixing online and offline; the power of mixing local with national; and have the local lead the national.
The midterm elections in the US have delivered the House of Representatives to the Democrats. Why did this happen? The nation got organised into opposing Trump. And one of the major forces behind that organisation is Indivisible.
Joel Dignam reviews Paul and Mark Engler’s 2016 book This is an Uprising: How Nonviolent Revolt Is Shaping the Twenty-First Century. TIAU is an analysis of social change, how it has occurred, and how contemporary campaigners may make it occur again.
The Greensboro student sit-ins had nonviolence at their heart and succeeded, not only in their immediate goal, but also in building a lasting organisation in the SNCC. It stands now as yet another example of the successful use of nonviolence to stand against oppression.
The Networked Change Campaign Grid provides a clear path for integrating top-performing approaches into your strategic planning and design process. This worksheet helps you apply the principles of the directed-network campaigning.
The Your Rights at Work campaign ran from 2005 to 2007 and included some of the largest mobilisations in Australian social movement history. This article draws out some of the lessons in relation to ensuring strong turn-out at rallies and other events.
Nonviolent direct action can play a powerful role in campaigns. This article summarises some of the characteristics that can make NVDA either effective or ineffective, and encourages the use of clear tactics criteria in developing campaign strategy.