The Greensboro student sit-ins had nonviolence at their heart and succeeded, not only in their immediate goal, but also in building a lasting organisation in the SNCC. It stands now as yet another example of the successful use of nonviolence to stand against oppression.
The Networked Change Campaign Grid provides a clear path for integrating top-performing approaches into your strategic planning and design process. This worksheet helps you apply the principles of the directed-network campaigning.
The Your Rights at Work campaign ran from 2005 to 2007 and included some of the largest mobilisations in Australian social movement history. This article draws out some of the lessons in relation to ensuring strong turn-out at rallies and other events.
At Progress 2017, GetUp!’s Shen Narayanasamy shared the strategy and critical lessons learnt during campaign work to protect the rights of people seeking asylum. To be effective the campaign needed to engage many different stakeholders across the movement and centre the lived experience of people most impacted.
Nonviolent direct action can play a powerful role in campaigns. This article summarises some of the characteristics that can make NVDA either effective or ineffective, and encourages the use of clear tactics criteria in developing campaign strategy.
Kyinzom Dhongdue from Australian Tibet Council shares the story of a campaign win and the lessons that can be taken from it. The country’s oldest university cancelled a talk by the Dalai Lama. Within a week, the University of Sydney backtracked and released a hasty statement welcoming His Holiness on campus in June. The short campaign shows the value of rapid response people power tactics.
Aidan Rickett’s The Activists’ Handbook is a powerful guide to grassroots activism. Naomi Blackburn reviews the early chapters of the book which are particularly relevant to Theories of Change.
Denisse Sandoval shares insights from Amanda Tattersall’s book Power in Coalition: Strategies for Strong Unions and Social Change. We may have seen token coalitions with simple community support in the form of logos on letter heads, but how do we build real power to live out the values of the organisations involved in alliances?
Insights from the history of unemployed activism. Includes an overview of the history of Australia’s welfare system and stories from the 1920s, 1980s, 1990s and early 2000s – plus creative, humorous and confrontational tactics.
Joel Dignam reviews Ori Brafman and Rod Beckstrom’s ‘The Starfish and the Spider’. The book delves into ideas and language around decentralisation with useful examples from history, social movements and commerce. It also includes practical tips for putting decentralisation into practice.
Joel Dignam analyses two campaign moments: Stop Adani’s targeting of the ALP in the 2018 Queensland state election and the UK women’s suffrage campaign targeting of Liberals in 1905. The lesson? Target those most likely to give you what you want, and sometimes that means creating political risk for them.
Accelerate the campaign planning process with this toolkit to get campaigns out the door faster to create more effective campaigns.
5 tools to help you plan your campaign strategy including templates on calls to action, ladder of engagement, timelines, team culture, campaign canvas…
3 tools to test early versions of campaign ideas with target audiences starting with deciding on what to prototype. These tools are by Mobilisation Lab.
6 tools for creative idea generation for your next campaign by Mobilisation Lab e.g. mind maps, idea generation, picture prompts, prototypes, etc.
9 tools to deepen your understanding of the people you want to engage in campaigns e.g. personas, framing worksheet, questioning guide, by Mobilisation Lab.
7 tools for defining your campaign problem come from The Campaign Accelerator Toolkit by MobLab. Where will your campaign go? Which problems will you focus on solving?
The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask.
Is your campaign about people, or staff? Distributed, or centralised? This worksheet outlines six factors to think about when analysing how ‘open’ your campaigns are, from the participants of MobLab’s Open Campaigns Camp.
This Context Map template allows a team to foster a collective understanding of the overall context in which a campaign is happening.