Role

What we can learn from the Marriage Equality Campaign

An array of resources collated about the marriage equality campaign across the world including lessons learned about messaging and framing.

Should fighting for democracy take priority over building powerful social movements?

Activists throughout history have put social movement work on hold for the electoral arena. Determining whether to do so is a matter of strategy and calling.

The Advocates: Women within the Australian Environmental Movement

This book features nine never-before-told stories of remarkable women and their courageous pursuits of climate justice in Australia.

Winning Long-game, Collaborative, Grassroots Campaigns: The WA Forest Campaign Experience

Reflections and wisdom from Jess Beckerling from the WA Forest Alliance. Here are her learnings from winning long game grassroots campaigns.

Changemaker Chat with Owen Jones: The story behind one of the United Kingdom’s most high profile left wing figure

Listen to the story of Owen Jones – a British left wing and Labour party activist, writer, orator and political commentator.

Changemaker chat with Randi Weingarten: Teachers and Education reform

Teachers’ union activist Randi Weingarten discusses her experiences of social change and educational reform.

Civil Resistance against Climate Change: What, when, who and how effective?

New research considers what Australian climate activism – specifically climate change civil resistance – looks like, how it is changing, and what it is achieving.

Scaling Up Movements For Greater Impact

Scaling framework tool for campaigners to evaluate existing efforts and think about new ways of broadening and deepening impact.

Marriage Equality Campaign Timeline and Reflections

A timeline of events related to the Australian campaign for marriage equality along with reflection and analysis related to Australian, Irish and US campaigns.

Campaigning for Social Change: beyond just protesting for it!

Daniel Hunter outlines the key elements of campaigns: a strategic time-tested model for effective social change work.

Developing Strategic Campaigns: An ITF Manual for Trade Union Activists, Educators and Organisers

This manual will help workers to identify clear campaign goals and objectives, develop strategies and tactics, and create unifying public messages and timelines for campaigns.

Key Resources from Mobilisation Lab

Reports, toolkits, templates and guides from Mobilisation Lab including campaign strategy, storytelling, digital campaigning, security and more.

The Australian Movement against Uranium Mining: Its Rationale and Evolution

Historical overview of the Australian movement against uranium mining, focussed on two major campaigns: Roxby and Jabiluka.

Context Map Template

This Context Map template allows a team to foster a collective understanding of the overall context in which a campaign is happening.

System Map Template

Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.

Iceberg Worksheet: What’s the root cause of the problem?

Drill down into the root cause of a problem a campaign aims to address. Shift focus from the event into underlying societal structures.

Call to Action Worksheet

Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.

Creating a Team Culture

Use this Engagement Pyramid from the Mobilisation Lab to visualise the different ways a person might get involved with your campaign.

Engagement Pyramid: Visualise the different ways a person might get involved with your Campaign

Use this Engagement Pyramid to visualise the different ways a person might get involved with your campaign.

The Campaign Canvas

From vision and strategy to storytelling and metrics, this template ensures you’ve touched on all the essentials of an effective campaign.