5 tools to plan your campaign strategy
5 tools to help you plan your campaign strategy including templates on calls to action, ladder of engagement, timelines, team culture, campaign canvas…
Role
Campaigner
3 tools to test your campaign
3 tools to test early versions of campaign ideas with target audiences starting with deciding on what to prototype. These tools are by Mobilisation Lab.
6 tools for creative idea generation for your next campaign
6 tools for creative idea generation for your next campaign by Mobilisation Lab e.g. mind maps, idea generation, picture prompts, prototypes, etc.
9 tools to deepen your understanding of the people you want to engage in campaigns
9 tools to deepen your understanding of the people you want to engage in campaigns e.g. personas, framing worksheet, questioning guide, by Mobilisation Lab.
How to inspire a young activist? A collection of books for kids and teens
An inspiring collection of stories about activism and social justice for children and teenagers mostly collated by Melbourne independent bookstore Readings.
7 tools for defining your campaign problem
7 tools for defining your campaign problem come from The Campaign Accelerator Toolkit by MobLab. Where will your campaign go? Which problems will you focus on solving?
TED talk: Social Movements – A Primer: Toby Chow at TEDxUofIChicago
Toby Chow is a leader working for social change in the US. He talks about what a social movement is… Occupy, civil rights movement, student movements, etc.
TED talk: The success of nonviolent civil resistance: Erica Chenoweth at TEDxBoulder
Chenoweth’s research of campaigns of nonviolent civil resistance revealed they were twice as successful as violent campaigns.
TED talk: How the US government spies on people who protest – including you
What’s stopping the American government from recording your phone calls, reading your emails and monitoring your location? Very little, says surveillance and cybersecurity counsel Jennifer Granick.
The Four Roles of Social Activism by Bill Moyer
Four different roles activists and social movements need to play in order to successfully create social change: the citizen, rebel, change agent & reformer.
What we can learn from the LGBTQ movement’s 50 years of achievement
Despite pain, loss, disruption and grave threats, the LGBTQ movement — decade after decade — launched new campaigns for more advanced goals and won.
Effective Action for Social Change: The Campaign to Save the Franklin River
Learn lessons from one of the largest & most successful nonviolent direct action environmental protests in Australian history – the Franklin River campaign.
Purpose Driven Campaigning: 40 key principles for Growing Social Movements
Australian Progress has prepared this 40-point summary of Pastor Rick Warren’s bestselling book The Purpose Driven Church.
Where now for the environment movement? Weathercocks and signposts ten years on
Weathercocks and Signposts, a report from WWF, critically reassesses current approaches to motivating environmentally-friendly behaviour change.
Campaign Strategy Planning Template
This planning template prompts you to apply a number of different campaign strategy, community organising, and civil resistance concepts and tools. Copy the template into your own document. As you complete each section delete the instructions (text in italics) until you have your own plan, or initial document to discuss in your organisation.
Elements of Campaign Strategy
This overview of campaign strategy elements is offered to clarify language shared by campaigners. The elements include campaign focus and goals; vision; situational analysis; critical path analysis; organisational considerations; allies, constituents and targets; objectives; tactics; evaluation and success indicators.
198 Methods of Nonviolent Action by Gene Sharp
Stuck in a rut when it comes to campaign tactics? Explore Gene Sharp’s 198 methods of nonviolent action which are classified into three categories: nonviolent protest and persuasion, noncooperation (social, economic, and political), and nonviolent intervention.
Tactics analysis
A process guide to be used in training workshops and planning sessions to develop campaign strategy. Activists often love our tactics! We can even be wedded to our favourite tactics. Here’s a tool to help move from tactics to a larger strategy conversation by analysing tactics.
Networked Change: How progressive campaigns are won in the 21st Century
Directed-network campaigns combine self-organized people power with enough centralized structure to focus on clear political and cultural targets. The Networked Change Report maps out the strategies and practices that made today’s most successful advocacy campaigns work.
Frameworks for Winning Change
Social change can be messy and challenging work! It helps to have frameworks to make sense of the situations we find ourselves in and plan for the way ahead. This article outlines four models, by Martin Luther King, Jr, George Lakey, Bill Moyer and Tim Gee.