Campaigner Archives

System Map Template

Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.

Iceberg Worksheet: What’s the root cause of the problem?

Drill down into the root cause of a problem a campaign aims to address. Shift focus from the event into underlying societal structures.

Call to Action Worksheet

Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.

Creating a Team Culture: Worksheet

Use this Engagement Pyramid from the Mobilisation Lab to visualise the different ways a person might get involved with your campaign.

Engagement Pyramid: Visualise the different ways a person might get involved with your Campaign

Use this Engagement Pyramid to visualise the different ways a person might get involved with your campaign.

template form called 'Campaign Canvas Toolkit' with boxes to fill in. The text in the form reads '1. Vision What is the long term vision for what you want to achieve with this campaign? 2. What needs to change? Based on the problems we’ve identified that contribute to the current situation, what needs to change? 3. How can we create that change? How can we disrupt and transform the current system? How can we create culture change on this issue? How can we disrupt or transform insititions? How can we support or amplify alternatives? 4. Who can help? Who do we need to bring about this change? Who has influence? Who is affected? And who can we collaborate with? 5. What influences? What relationships, trends or events currently have influence/help sustain the current situation or could shift it? 6. Goals What is the specific goal for this project? Objectives What do we need to do to bring this about? 7. Outcomes What does success look like? Indicators How will we know we’re on the right path? 8. What’s the story? What are the key elements of the new narrative we want to create? 9. What do people need to do? How can audiences and allies help bring about this change? What are our asks to them? 10. What do we need to do? What are the key activities and tasks that we need to do to support people to take action and create a shift? 11. Assumptions What assumptions have we made about how the system will respond? Why do we believe this plan will succeed? 12. Risks Why might this plan fail? What resistance could we face? Are there risks to staff or the organisation? 13. Tracking & measuring What will we track and measure to show we are making progress towards our objectives?'.

The Campaign Canvas [Template]

From vision and strategy to storytelling and metrics, this template ensures you’ve touched on all the essentials of an effective campaign.

illustration of group of people with their fists in the air

10 Ways People Power Can Change the World

Change the world with boycotts, workplace action and memes, political campaigns, disaster relief, civil disobedience and more.

Detangling Digital: Has the concept of a centralised digital department outlived its usefulness?

Instead of a centralised place for all things digital, here’s a model for integrating digital skillsets back into every department of an organisation.

Singers wearing hats advocating “No Torture” line up before performing at a Human Rights Day event outside of Mogadishu Central Prison in Somalia.

Campaigning in High-Risk Environments

How do organisers and campaigners keep working for social justice when the environment they’re in becomes high risk?

Over a dozen hands reach into the middle of a circle, making the 'all in' symbol

The Mobilisation Integration Toolkit

An overview of the tools and tactics Greenpeace offices around the world use to ensure their office teams are working seamlessly together. Explore by Country/Region and Trait to find the successful practices or “bright spots” highlighting ongoing experiments in team integration.

Tracey Frauzel, the Mobilisation Strategy Director who gives this course, wears black clothes with a red necklace, and walks down a street with brick walls to one side.

Online Course: How to Create ‘People Powered’ Campaigns

This free course covers core elements of a ‘people-powered’ campaign, when to use them and what to mix them with. Based on real-life campaign examples, you’ll also cover practical tools needed to create your own campaigns.

Two women sit at a desk, one of them on the phone, the other taking notes in a notebook.

Tips for phonebanking or calling volunteers

Whether you are looking to recruit members or talking to voters in far-flung electorates, these are some basic guidelines for getting the most out of phone conversations.

A lit up light box sitting on a black chair saying: Think outside the box

Freelancer Directory Creatives and Consultants for Social Good

Can’t find a photographer for your event? Want a new designer for a project? Looking to rebrand? Need some rapid-response campaign design work done? The Australian Progress crowd-sourced register of creative industry providers is a great place to start.