Role

Campaigner

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Context Map Template

This Context Map template allows a team to foster a collective understanding of the overall context in which a campaign is happening.

System Map Template

Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.

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Call to Action Worksheet

Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.

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The Campaign Canvas

From vision and strategy to storytelling and metrics, this template ensures you’ve touched on all the essentials of an effective campaign.

Campaign Accelerator Toolkit

A toolkit to accelerate the planning process so we can get campaigns out the door faster to create more effective people powered campaigns.

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Movement Building Canvas

The Movement Building Canvas is a practical framework to help you, your team or your organisation design your movement for maximum impact.

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Campaign Research 101

An introduction to the basics of campaign research for social change advocates. Campaign research helps you get the right message, in the right format, delivered by the right messengers, to the right audience through the right channels.

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Problem Diagram

Use this diagram from Mobilisation Lab to chart the causes of the problem that your campaign aims to address and how that problem affects people differently. This tool helps identify the “root cause” to tackle in a campaign or even in a set of campaigns.

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Theories of Change

A theory of change can help guide campaigners, their teams and communities. James Whelan from the Change Agency addresses four common pitfalls and some remedies so your theory of change works for you and your team.

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