Facebook recently made the decision to prioritize “meaningful interactions” that we can use to our advantage to scale our organizing and campaigns.
Watch this recorded webinar to learn how to build and grow online communities and develop an online-to-offline organizing model to move your people to action.
You’ll see examples of how Toys R Us workers organized on Facebook to win a historic $20 million hardship fund from Wall Street after the company declared bankruptcy.
Aneta Molenda got started in the labor movement as an organizer for the New York Taxi Workers Alliance on a campaign pressuring the city to start a health care fund for drivers. She continued this work with Working America, where she organized low-wage workers in Oregon, Minnesota, and Illinois. She spent several years at M+R consulting on digital organizing strategy with a variety of organizations and campaigns, including the Fight for $15, Planned Parenthood, and the Leukemia & Lymphoma Society.
Most recently, Aneta served as the Digital Director at United for Respect – formerly OUR Walmart – exploring innovative ways to scale organizing using online-first strategies that translate to mass offline action, working to fundamentally shift power within big corporations like Walmart and Amazon. She led the digital organizing strategy for the campaign that won $20 million in severance pay from Wall Street for people who had been laid off in the private equity induced bankruptcy at Toys R Us.
- Organising - Digital_Virtual
- Organising - Models
- Organising - Online to offline
- Organising - Workplace
- Social media - Facebook