By the time the 2017 election came around, the National Party-led government had been in power long enough to implement major elements of an austerity agenda that left everyday Kiwis struggling to make ends meet. Yet, the rival Labour Party was caught up in leadership struggles, and voter disenchantment seemed to foretell their continued electoral failure. We go behind the scenes to understand how Jacinda Ardern led Labour to victory after the resignation of the party’s previous leader. Bucking conventional wisdom, she ran an unapologetically aspirational campaign. And – in only seven weeks – she won.
Meet our Interviewee
Neale Jones worked as Chief of Staff to New Zealand Labour Party leader Jacinda Ardern during the 2017 election campaign. Prior to this, he served as Chief of Staff to the previous leader, Andrew Little.
Neale previously worked as as Political Director and Communications Director in the Labour Leader’s Office, leading work on political strategy and communications. Neale held a senior role in Labour’s successful 2017 election campaign and served on the negotiation team for Labour’s successful coalition talks with New Zealand First and the Greens.
Neale has previously worked in senior campaign and communication roles in New Zealand and the United Kingdom, in the NGO sector and the trade union movement. Neale is currently Director of Capital Government Relations and is an occasional political commentator on Newstalk ZB and Radio NZ.
Brave New Words takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio as she unpacks real-world narrative shifts that led to real-world victories. From electing the dynamic Jacinda Ardern Prime Minister of New Zealand, to repealing a national ban on abortion in Ireland, to beating back right-wing race baiting in Minnesota, Anat and her guests explore what made it possible to engage the base, persuade the middle, send the naysayers packing, and win.