Tag

Communication – Messaging

Brave New Words: Access to medicines – United States

Brave New Words takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio. This episode of the podcast looks at how the battle over drug prices is heating up to confront corporate greed and pay-to-play politics.

Brave New Words: Together for Yes – Ireland

Brave New Words takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio. This episode of the podcast explores how the Together For Yes coalition rewrote the playbook on abortion in Ireland.

Brave New Words: Let’s do this – New Zealand

Brave New Words takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio. This episode of the podcast goes behind the scenes to understand how Jacinda Ardern led Labour to victory in NZ.

Brave New Words: Police reform – Washington

Brave New Words takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio. This episode of the podcast explores how De-Escalate Washington achieved success by speaking openly about race and centering those most affected by police violence.

Brave New Words: Greater Than Fear – Minnesota

Brave New Words takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio. This episode of the podcast reveals how a coalition of grassroots and labor groups found a narrative that speaks to both race and class concerns.

Brave New Words: People Seeking Asylum – Australia

Brave New Words takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio. This episode of the podcast unpacks how human rights advocates applied communications research to swing public opinion and win campaigns in the ongoing battle against offshore detention of refugees.

How to test your communications

This is a resource to help you test your messages. It is designed for campaigners who have little or no experience with message testing.

Photograph of a billboard advertising Winfield cigarettes. The billboard advertising reads 'Anyhow... Winfield 25s'. Graffiti has been inserted so it reads 'Anyhow buga up a Winfield 25'.

BUGA-UP

Formed in 1979, Billboard Utilising Graffitists Against Unhealthy Promotions (BUGA-UP) made its mark on hoardings around the nation. By revising advertising slogans and disrupting tobacco-sponsored events, the group revealed the true cost of tobacco and alcohol company deception.

Photograph of hands holding cups with lit candles against the dark sky.

After Florida – can America change its gun laws?

The massacre at Stoneman Douglas High School in Florida is similar to many that have happened at schools across the USA. But there is a hope here in Florida that feels different to previous tragedies, because of the powerful political analysis and leadership coming from students.

A group of people gather under a tree with clipboards.

Is personalised political communication manipulative?

“Personalized political communication” refers to when the medium for a message is a person, not media such as television, pamphlets, or billboards. The electoral arms race is seeing a renaissance of PPC and greater engagement of voters in campaigns and the political process.

Large crowd gathered in front of the library. In the foreground someone holds up a placard reading 'Let Them Stay'.

How to Talk About Human Rights

Using incredible language data from advocacy, opposition, political speech and popular culture, Anat Shenker-Osorio’s latest research analyses why certain messages resonate where others falter in the human rights sector across Australia, the UK and the US.