Top 3 Messaging Tips from Anat Shenker-Osorio at Progress 2019
The top 3 messaging tips from Anat’s keynote speech at Progress 2019 – 1. Politics is not solidarity, 2. Empathy, not sympathy, 3. What you fight, you feed.
Tag
Communication – Messaging
Economic Messaging for Progressives: A review of Don’t Buy it by Anat Shenker-Osorio
Don’t Buy It by Anat Shenker-Osorio is a guide to progressive messaging on the economy and economics – A book review by Joel Dignam.
How to test your communications
This is a resource to help you test your messages. It is designed for campaigners who have little or no experience with message testing.
BUGA-UP
Formed in 1979, Billboard Utilising Graffitists Against Unhealthy Promotions (BUGA-UP) made its mark on hoardings around the nation. By revising advertising slogans and disrupting tobacco-sponsored events, the group revealed the true cost of tobacco and alcohol company deception.
Communicating Race-Class – Video with Anat Shenker-Osorio
Anat Shenker-Osorio shows how to apply research findings around communicating about race and class to the increasing white nationalism, xenophobia and race-based attacks that punctuate politics around the globe.
Winning Words About Work: Communicating a progressive agenda about work and beyond by Anat Shenker-Osorio
Anat Shenker-Osorio (ASO Communications) presents an exploration of the language used to communicate about work. She outlines a number of key lessons for communicating a progressive agenda, on work and beyond.
After Florida – can America change its gun laws?
The massacre at Stoneman Douglas High School in Florida is similar to many that have happened at schools across the USA. But there is a hope here in Florida that feels different to previous tragedies, because of the powerful political analysis and leadership coming from students.
Is personalized political communication manipulative?
“Personalized political communication” refers to when the medium for a message is a person, not media such as television, pamphlets, or billboards. The electoral arms race is seeing a renaissance of PPC and greater engagement of voters in campaigns and the political process.
Three examples of visualisations for campaigns
Examples from the UK, Europe and Australia of how maps have been used to effectively communicate complex data in campaigns.
Words that Work: Making the best case for people seeking asylum
Learn from research conducted by the Asylum Seeker Resouce Centre on what language/messaging is most effective in getting others to shift their ideas on people seeking asylum.
How to Talk About Human Rights
Using incredible language data from advocacy, opposition, political speech and popular culture, Anat Shenker-Osorio’s latest research analyses why certain messages resonate where others falter in the human rights sector across Australia, the UK and the US.
How to Talk About Economics: A Guide to Changing the Story
Australian Progress analysed the language people in Australia use to speak about economics (and tax, welfare, aid, privatisation, work and more). These new messaging resources will be useful for communicators, campaigners and advocates for more progressive economic policy.