By James Whelan
As efforts at driving change become more diffuse, involve more actors, and have more transformational goals, we need a radically different approach to thinking about and assessing what effective advocacy looks like. Clear answers and simple tools are appealing, but they ultimately won’t result in good representations of reality or provide the knowledge advocates need. This brief proposes adjustments for how we think about and approach advocacy monitoring, evaluation, and learning.
Though social movements are not new, there is considerable confusion differentiating social movements from other types of social change and a lack of literacy about how movements build power to transform the status quo. Existing evaluation approaches provide critical guidance for understanding the health and capacity of social movements but don’t go far enough in helping us understand whether movements are making progress toward their goals and translating capacity and strategy into long-term power for the movement. These resources introduce a social movement theory of change, four types of movement power, and indicators for assessing movement power building.
This is the first book-length treatment of the concepts, designs, methods, and tools needed to conduct effective advocacy and policy change evaluations. The authors draw on over 30 years of evaluation experience; collective wisdom based on a new, large-scale survey of evaluators in the field; and in-depth case studies on diverse issues-from the environment, to public health, to human rights. Ideal for evaluators, change makers, and funders, this book is the definitive guide to advocacy and policy change evaluation.
- Lessons learned_Reviews_Reflections
- Theory of change