This toolkit is a short guide to strategic communications, based on extensive research and building on the experience of activists and communicators from around the globe. It aims to provide a framework rather than a blueprint; helping you to ask the right questions rather than giving you the right answers.
This planning template prompts you to apply a number of different campaign strategy, community organising, and civil resistance concepts and tools. Copy the template into your own document. As you complete each section delete the instructions (text in italics) until you have your own plan, or initial document to discuss in your organisation.
The Campaign Strategy Guide is part of the People Power Manual, a resource created for organisers, activist educators and facilitators.
The Networked Change Campaign Grid provides a clear path for integrating top-performing approaches into your strategic planning and design process. This worksheet helps you apply the principles of the directed-network campaigning.
To support organizations rolling out distributed organizing efforts, NetChange have put together a new campaign design framework drawn from best practices of the dozens of successful networks they have advised or studied closely.
Build strong advocacy teams using this checklist to assess your team’s readiness to campaign for—and win—change in the modern landscape.
Is your campaign about people, or staff? Distributed, or centralised? This worksheet outlines six factors to think about when analysing how ‘open’ your campaigns are, from the participants of MobLab’s Open Campaigns Camp.
Trying to get your campaign moving fast and need your thoughts in one place? This is a simple template for designing an advocacy campaign that should help.
Introduction Members of the Sydney Cancer Advocacy Network often suggest ideas for new campaigns. So we came up with a process and template to help decide which campaigns were worth running. The first step is for members to pitch their idea to the group. Members then vote on whether to give the campaign ‘in principle’ […]
Template Log Frame Matrix: A simple tool to make campaign planning and project management a pleasure
A simple tool to make campaign planning and project management a pleasure! A frequent challenge we face in campaign work is starting with a killer tactic and trying to retro-fit it to a campaign objective. We’ve all been there “But I love this idea so much, I just want to do it anyway!”. A Log […]
A clear Facebook comments policy is central to making sure everyone is aware of how they are expected to behave when engaging in your community’s online conversation. Take some inspiration from this example written by Jessie Mawson for Amnesty International Australia.