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Looking for articles, books, case studies, tips about social change and activism? You’ve found the right place – The Commons Social Change Library.

A crowd gathered in the evening, in the foreground a sign reads 'Shine a light on mental health'

10 tips from GetUp’s decade of campaigning

Sam Mclean was National Director of GetUp for three years, and he learned a lot about leadership and campaigns. Here are 10 pearls of wisdom he delivered at a presentation to Campact in 2015. 

Black and white photograph of media microphones.

Strategic Media Engagement

The media can be a powerful mode of communication which can have a big impact on the success or failure of our initiatives. But how do we ensure our communications are strategic and don’t just end up being more noise?

A jubilant group of people pose behind a large banner reading 'We won'. They are at the beach with sky and ocean in the background.

Celebration is an Activist Skill

Activists are often so focused on problems – it’s important to take in wins, whether big or small, to sustain us through the struggle. This article includes reminders of what we can celebrate, how, and why it is so important.

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How to Get Your Op-Ed Published

Writing opinion pieces for the media is a powerful way of shifting the public conversation. Here are some great tips to get you started.

A diagram of the eight stages of social movements

Bill Moyer’s Movement Action Plan

A summary of Bill Moyer’s Movement Action Plan. He describes eight stages through which social movements normally progress over a period of years and decades. It provides organizers with a map of the long road of successful movements.

Cover of No Shortcuts: Organizing for Power in the New Gilded Age.

No Shortcuts Organising for Power in the Gilded Age: Book Review

Joel Dignam reviews Jane McAlevey’s No Shortcuts: Organising for Power in the Gilded Age. McAlevey outlines a critique of most contemporary union campaigning, using case studies and other analysis to argue for a deeper more rigorous approach to organising.

Cover of Daniel Hunter's book 'Strategy & Soul'. Features a photograph of Daniel Hunter and fellow campaigner Jethro Heiko with the Philadelphia Town Hall in the background.

Strategy & Soul Insights

Anita Tang reflects on meeting Daniel Hunter and reading his book Strategy and Soul. She shares insights from his work which can contribute to strategic and soulful campaigning.

Image of an xy axis. The x axis is the level of support and the y axis is the level of influence.

Power Mapping and Analysis

This tool will guide your team through a power mapping analysis to inform your campaign strategy with a thorough picture of the players, and their power. It runs step by step through a collaborative exercise where your team can all contribute to visual map of power holders and power relationships affecting your issue and campaign.

Red lever with the words 'Emergency Pull'

How to Manage a Social Media Crisis

From time to time, you may need to respond to a difficult situation on your organisation’s social media networks. Keep this crisis checklist on hand to ensure that you can deal with any problems that arise quickly and effectively.

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3 Templates for Campaign Evaluation

Evaluating the impact of advocacy campaigns can seem impossible. Here are three handy guides that can help you undertake effective monitoring and evaluation of your advocacy and campaigning.

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Facebook Comments Policy

A clear Facebook comments policy is central to making sure everyone is aware of how they are expected to behave when engaging in your community’s online conversation. Take some inspiration from this example written by Jessie Mawson for Amnesty International Australia.

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Writing a Media Release

A short guide with tips, examples and a template to help you master the basics of writing an effective media release.

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Designing Motivational Work

For volunteers or staff to be driven to do their work, it must be motivational, both ‘extrinsically’ and ‘intrinsically’. However, we often the intrinsic elements of the work. Read on to learn about how to design tasks to make them more intrinsically motivational. Your staff and volunteers will benefit!

Title page of how to guide

Social Media Activism: A guide to online change making

Social media is a powerful tool for creating change. Your tweets and Facebook posts have the potential to raise awareness of your cause, to get people talking, and to inspire your community to action. Not sure if your online activity is helping to maximise your impact? This how-to guide will help you ensure that your […]

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