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Campaign Strategy: Start Here

Looking to start a campaign or improve your campaign strategy? Here is a list of manuals, templates, tools and other resources to get you started.

illustration of three fists in a row in different sizes. Text title reads Power and Power mapping

Power and Power Mapping: Start Here

Understanding power relationships is crucial knowledge for people engaged in social change. Here are guides, tools and other resources.

an illustration of a person using both hands to push 5 pillars holding up the roof of a building. The roof is starting to crack. On each pillar are the words - Bureaucracy, Media, Elites, Military and Other.

Pillars of Power Analysis: Identify the Institutions

Identify the institutions that your target relies on for support so you can weaken or disrupt their power.

Power Mapping to Design a Winning Campaign Strategy

Map the power dynamics at play to identify your primary target and design a winning campaign strategy.

Legal Guides for Activists about Protests

A collection of legal guides and resources for activists about protesting in Australia

a woman with long hair and black rimmed glasses sitting in front of a microphone. Behind her is a sign for 3CR. in the top left hand corner are two overlapping icons - one is a speech bubble with lines and the other is a cloudy speech bubble with an ellispis.

How to Conduct Interviews: Tips and Checklist

Tips and checklist on how to prepare, conduct, produce entertaining and informative interviews from Nicky Stott, Community Radio 3CR trainer.

Yellow triangle with words that read - vote for the franklin. The triangle is on top of an image of Rock Island Bend, a rock formation in the Franklin River. Steep rock cliffs with forest frame the river flowing towards a large rock outcrop that the river flows around.

Franklin River Campaign

Learn all about the successful Franklin River Campaign that took place in Tasmania in the 1980s. Includes videos & school resources.

people walking down the street protesting. At the front of the group is a young girl holding a loudspeaker. Next to her is a woman with both hands raised.

How to Organise a Protest March

This article from The Activist Handbook explains step by step how to organise a protest to draw attention to your cause.

hand holding red pen about to write on piece of paper that has written on it in red writing - Sponsorship with a list under it 1., 2., 3.

Sponsorships: Acquiring Money for an Event or Organization

Tips on how to acquire a sponsorship and approach organizations from The Activist Handbook, a wikipedia for activists.

Understanding Forms of Power

Quick guide to understand the different forms of power – Power over, Power With, Power To and Power Within.

The Power Matrix

This matrix presents how different dimensions of power interact to shape the problem and the possibility of citizen participation and action.

The Power Cube

The Power Cube is a tool to analyse the power your targets hold so you can create a more effective campaign strategy and bring about change.

Why coalition building isn’t about the coalition: Listening, leading, and making change happen

What are the key elements of building a powerful coalition? Here are 3 tips to become a great coalition builder.

a sign on the road that says a better world is possible

What makes a brilliant advocacy strategy?

What are the key elements of building a powerful coalition? Here are 3 tips to become a great coalition builder.

A mural outside the Bernard Shaw Pub in Portobello, Dublin depicting Savita Halappanavar and calling for a Yes vote in Ireland’s referendum on repealing the Eighth Amendment. The mural shows Savita's face surrounded by lots of stickers saying Vote Yes

How to build public support with personal stories

A case study of an organisation’s experience with the power of personal stories in helping to build public support for a campaign.

blimp flying over city. On the blimp it says Chicken of the Sea, Carnage in a Tuna Can, Greenpeace.

5 lessons for success from real-world #BrandJam campaigns

Brandjam campaigns use a companies brand value as a way to access public attention. So…what’s to be learned here?

a large mass of people walking down the street protesting and holding signs. One sign reads Thou shall not mess with women's reproductive rights.

Campaign Starter Pack

This Campaign Starter Pack from Campaign Bootcamp UK contains information, inspiration and activity sheets, based on the experience and knowledge of people who have fought for change.

a group of people standing in a group. Many are from minority communities such as a wheelchair user and people from many different racial backgrounds

Planning your First Campaign: Everyday Activism Handout Pack

Are you planning your first campaign? This Handout is designed to give you the skills and confidence to run your first campaign.

Campaign Planning: How to Get Started

What is a campaign? and how do you start one? Here are ideas, steps and handouts from Campaign Bootcamp to help you get started with your campaign planning.

Activism and Campaign History: Start Here

Activism and Campaign history – A range of resources about the history of First Nations, social and labour movements in Australia and beyond.

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