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Campaign Strategy Planning Template

This planning template prompts you to apply a number of different campaign strategy, community organising, and civil resistance concepts and tools. Copy the template into your own document. As you complete each section delete the instructions (text in italics) until you have your own plan, or initial document to discuss in your organisation.

Front cover of the Purpose Driven Campaigning summary.

Purpose Driven Campaigning

Australian Progress has prepared this 40-point summary of Pastor Rick Warren’s bestselling book The Purpose Driven Church. The resource is based on Rick Warren’s experience of growing his church, Saddleback, from scratch to 20,000 members attending every week. Saddleback is now the eighth biggest church in the United States.

Large group blocking intersection near Federation Square and Flinders Street Station in Melbourne.

Media Checklist for Actions

A thorough checklist to help you prepare for traditional and social media in the lead up to an action, including some considerations for non-violent direct actions. Download as a handy printable pdf from the box at the bottom of this page.

How to test your communications

This is a resource to help you test your messages. It is designed for campaigners who have little or no experience with message testing.

Framing the Economy

Framing the economy: How to win the case for a better system

The PIRC, the New Economics Foundation, NEON and the FrameWorks Institute have launched two story strategies that progressives can use to shift thinking on the economy. They’re built on values and metaphors that encourage the hope that change is possible and increase people’s support for progressive policies.

Where now for the environment movement? Weathercocks and signposts ten years on

The prioritisation of ‘compassionate’ values by most people provides a powerful opportunity for building public support for positive action. It’s ten years since the publication of Weathercocks and Signposts: The Environment Movement at a Crossroads. This report raised probing questions about whether the strategies deployed by the mainstream environmental movement in the UK were proportional […]

Cover of How to Make Trouble and Influence People. Features a photograph of someone in a sugar glider outfit being removed from an area by two policeman.

About How to Make Trouble and Influence People

Information about How to Make Trouble and Influence People, including reviews of the two editions. The book offers an alternative history of Australia, chronicling how it “has progressed by a series of little rebellions”.

A red arrow points up and left over a black and white stairway.

Elements of Campaign Strategy

This overview of campaign strategy elements is offered to clarify language shared by campaigners. The elements include campaign focus and goals; vision; situational analysis; critical path analysis; organisational considerations; allies, constituents and targets; objectives; tactics; evaluation and success indicators.

Cover of Original Power's Building Power Guide - features a drawing of a turtle in red.

The Building Power Guide

The Building Power guide is for Aboriginal and Torres Strait Islanders who want to change the world. It includes several training resources to build capacity for campaigning, such as explorations of change-making, power, strategy and leadership development.

Cover of the handbook. Includes a black and white photograph of a group of people rallying and the text 'Organizing: People, Power, Change'

Organizing: People, Power, Change

This handbook, based on the work of Marshall Ganz, aims to support you in developing your capacity for effective community organizing. It covers five key practices of organizing.

Picture of an orange manual.

What is Community Organising?

This excerpt from the Community Organising Guide provides an introduction to community organising. Organising is about generating and wielding people power.

Two hands shaking

Working with your elected representatives

The Working with your elected representatives guide by Friends of the Earth (England, Wales & Northern Ireland) covers some of the different ways to work with, or lobby, your local elected representatives.

Cover of Gene Sharp's 'The Politics of Nonviolent Action: Part Two The Methods of Nonviolent Action'

198 Methods of Nonviolent Action

Stuck in a rut when it comes to campaign tactics? Explore Gene Sharp’s 198 methods of nonviolent action which are classified into three categories: nonviolent protest and persuasion, noncooperation (social, economic, and political), and nonviolent intervention.

Mobile phone featuring social media icons

How to use social media

Top tips from Friends of the Earth (England, Wales & Northern Ireland) on how to use Twitter and Facebook as a powerful tool for campaigning.

People stand in a line in front of a crowd. Their tshirts each have a letter spelling out INDIVISIBLE.

How to build a resilient culture of resistance in hard times

US activist and educator Daniel Hunter shares important tips for sustaining ourselves and our movements in the face of challenging times. He outlines seven behaviors that we could incorporate into our groups so we can keep taking powerful and strategic actions.

Photograph of a billboard advertising Winfield cigarettes. The billboard advertising reads 'Anyhow... Winfield 25s'. Graffiti has been inserted so it reads 'Anyhow buga up a Winfield 25'.

BUGA-UP

Formed in 1979, Billboard Utilising Graffitists Against Unhealthy Promotions (BUGA-UP) made its mark on hoardings around the nation. By revising advertising slogans and disrupting tobacco-sponsored events, the group revealed the true cost of tobacco and alcohol company deception.

Photograph of a group of people having a meeting.

Action group meetings

This tip sheet has been written to help you and your group work well together and achieve your objectives and highlights some group habits and actions that resilient community groups have relied on: effective meetings with an agreed agenda; clearly-defined roles; mindful decision-making; accountability; and inclusiveness.