Using “list quality” to improve the accuracy of your A/B testing
Methodology and results of GetUp’s use of ‘list quality’ to improve testing and predictions.
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Strategic Media Engagement
The media can be a powerful mode of communication which can have a big impact on the success or failure of our initiatives. But how do we ensure our communications are strategic and don’t just end up being more noise?
Celebration is an Activist Skill
Activists are often so focused on problems – it’s important to take in wins, whether big or small, to sustain us through the struggle. This article includes reminders of what we can celebrate, how, and why it is so important.
Campaign Strategy Presentation
Trying to get your campaign moving fast and need your thoughts in one place? This is a simple template for designing an advocacy campaign that should help.
How to Get Your Op-Ed Published
Writing opinion pieces for the media is a powerful way of shifting the public conversation. Here are some great tips to get you started.
Bill Moyer’s Movement Action Plan
A summary of Bill Moyer’s Movement Action Plan. He describes eight stages through which social movements normally progress over a period of years and decades. It provides organizers with a map of the long road of successful movements.
Twitter 101
A short guide to getting started with Twitter. Twitter Best Practice: Short tweets get retweeted more often; Tweet as-it-happens: people love to be in the know and up-to-the-minute tweets win; add a comment to your retweets to give them your own spin, or explain why you’re sharing them.
Book review of No Shortcuts Organising for Power in the Gilded Age
Joel Dignam reviews Jane McAlevey’s No Shortcuts: Organising for Power in the Gilded Age. McAlevey outlines a critique of most contemporary union campaigning, using case studies and other analysis to argue for a deeper more rigorous approach to organising.
Strategy & Soul Insights
Anita Tang reflects on meeting Daniel Hunter and reading his book Strategy and Soul. She shares insights from his work which can contribute to strategic and soulful campaigning.
Power Mapping and Analysis
This tool will guide your team through a power mapping analysis to inform your campaign strategy with a thorough picture of the players, and their power. It runs step by step through a collaborative exercise where your team can all contribute to visual map of power holders and power relationships affecting your issue and campaign.
How to Manage a Social Media Crisis
From time to time, you may need to respond to a difficult situation on your organisation’s social media networks. Keep this crisis checklist on hand to ensure that you can deal with any problems that arise quickly and effectively.
3 Templates for Campaign Evaluation
Evaluating the impact of advocacy campaigns can seem impossible. Here are three handy guides that can help you undertake effective monitoring and evaluation of your advocacy and campaigning.
Facebook Comments Policy
A clear Facebook comments policy is central to making sure everyone is aware of how they are expected to behave when engaging in your community’s online conversation. Take some inspiration from this example written by Jessie Mawson for Amnesty International Australia.
Writing a Media Release
Writing a great media release or alert can be challenging – they need to be short, snappy, and easy to read. Creating the perfect media release will make life easy for the people you are communicating with, and then you can rest assured that your message has been communicated effectively. Everyone wins!
Designing Motivational Work
For volunteers or staff to be driven to do their work, it must be motivational, both ‘extrinsically’ and ‘intrinsically’. However, we often the intrinsic elements of the work. Read on to learn about how to design tasks to make them more intrinsically motivational. Your staff and volunteers will benefit!
Social Media Activism: A guide to online change making
Social media is a powerful tool for creating change. Your tweets and Facebook posts have the potential to raise awareness of your cause, to get people talking, and to inspire your community to action. Not sure if your online activity is helping to maximise your impact? This how-to guide will help you ensure that your […]
Words that Work: Making the best case for people seeking asylum
Learn from research conducted by the Asylum Seeker Resouce Centre on what language/messaging is most effective in getting others to shift their ideas on people seeking asylum.
Community Organising Basics
Community organising is a term that is being used more and more in Australian social movements – but what does it really mean? Here’s a brief introduction to some of the key principles.
Crowd sourced Animal costumes register
We’ve all been there – you need an elephant costume or a Nemo suit for a press conference this afternoon, or a chicken suit for your factory farming protest. Find out who has one here, and add your own!
How to Talk About Human Rights
Using incredible language data from advocacy, opposition, political speech and popular culture, Anat Shenker-Osorio’s latest research analyses why certain messages resonate where others falter in the human rights sector across Australia, the UK and the US.