System Map Template
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
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Iceberg Worksheet: What’s the root cause of the problem?
Drill down into the root cause of a problem a campaign aims to address. Shift focus from the event into underlying societal structures.
Call to Action Worksheet
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
Creating a Team Culture: Worksheet
Use this Engagement Pyramid from the Mobilisation Lab to visualise the different ways a person might get involved with your campaign.
Engagement Pyramid: Visualise the different ways a person might get involved with your Campaign
Use this Engagement Pyramid to visualise the different ways a person might get involved with your campaign.
The Campaign Canvas
From vision and strategy to storytelling and metrics, this template ensures you’ve touched on all the essentials of an effective campaign.
Do Better and Win Bigger by Taking on Marginalisation
Change the world with boycotts, workplace action and memes, political campaigns, disaster relief, civil disobedience and more.
10 Ways People Power Can Change the World
Change the world with boycotts, workplace action and memes, political campaigns, disaster relief, civil disobedience and more.
Detangling Digital: Has the concept of a centralised digital department outlived its usefulness?
Instead of a centralised place for all things digital, here’s a model for integrating digital skillsets back into every department of an organisation.
Campaigning in High-Risk Environments
How do organisers and campaigners keep working for social justice when the environment they’re in becomes high risk?
Creating a Rapid Response System
A network of allies and a checklist can protect victims of political persecution and build movement power.
Beyond the first click: How today’s volunteers build power for movements and NGOs
This MobLab report examines innovative volunteer engagement work by 35 organisations empowering people to scale change and win by learning and doing more. Featuring video and audio from the practitioners.
Why coalition building isn’t about the coalition: Listening, leading, and making change happen
What are the key elements of building a powerful coalition? Here are 3 tips to become a great coalition builder.
What Makes a Brilliant Advocacy Strategy?
What are the key elements of building a powerful coalition? Here are 3 tips to become a great coalition builder.
How to build public support with personal stories
A case study of an organisation’s experience with the power of personal stories in helping to build public support for a campaign.
5 lessons for success from real-world #BrandJam campaigns
Brandjam campaigns use a companies brand value as a way to access public attention. So…what’s to be learned here?
Can NGOs and Social Movements be Authentic Allies?
Four things not for profit organisations can take into consideration to be authentic allies with social movements.
How Powerful Conversations Won Abortion Rights in Ireland
Overturning the abortion ban in Ireland meant equipping people to share their stories and spark conversations with their friends and family.
Lessons from the Grassroots Campaign Playbook
What are the key elements of a grassroots campaign? Tips and tricks learnt from working with grassroots activists.
The Mobilisation Integration Toolkit
An overview of the tools and tactics Greenpeace offices around the world use to ensure their office teams are working seamlessly together. Explore by Country/Region and Trait to find the successful practices or “bright spots” highlighting ongoing experiments in team integration.