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Campaigning – Approaches_Actions_Tactics

What does it take for everyday people to shift an election?

The story of how GetUp successfully organised in the seat of Bass to remove sitting MP Andrew Nikolic at the 2016 federal election. Lessons include the power of mixing online and offline; the power of mixing local with national; and have the local lead the national.

A group of people gather under a tree with clipboards.

Is personalised political communication manipulative?

“Personalized political communication” refers to when the medium for a message is a person, not media such as television, pamphlets, or billboards. The electoral arms race is seeing a renaissance of PPC and greater engagement of voters in campaigns and the political process.

Cover of the book 'How Organizations Develop Activists'.

How Organizations Develop Activists: Book Review

Joel Dignam reviews Hahrie Han’s How Organizations Develop Activists. A key finding of Han’s research is that high-engagement organizations practise both organizing and mobilizing. The Voice for Indi campaign is considered as an Australian example of combining these two approaches.

A number of African American students sit along a lunch counter.

Lessons from the Greensboro Student Sit-ins

The Greensboro student sit-ins had nonviolence at their heart and succeeded, not only in their immediate goal, but also in building a lasting organisation in the SNCC. It stands now as yet another example of the successful use of nonviolence to stand against oppression.

Aerial photograph of huge crowd filling Federation Square and surrounding streets.

Tips for Turnout from Your Rights at Work

The Your Rights at Work campaign ran from 2005 to 2007 and included some of the largest mobilisations in Australian social movement history. This article draws out some of the lessons in relation to ensuring strong turn-out at rallies and other events.

A group of people gathered to protest the proposed development at James Price Point

What makes Non Violent Direct Action (NVDA) effective?

Nonviolent direct action can play a powerful role in campaigns. This article summarises some of the characteristics that can make NVDA either effective or ineffective, and encourages the use of clear tactics criteria in developing campaign strategy.

Image of protesters gathered with flags tied around them

Learning From a Tibet Campaign Win

Kyinzom Dhongdue from Australian Tibet Council shares the story of a campaign win and the lessons that can be taken from it. The country’s oldest university cancelled a talk by the Dalai Lama. Within a week, the University of Sydney backtracked and released a hasty statement welcoming His Holiness on campus in June. The short campaign shows the value of rapid response people power tactics.

Three people sit wearing balaclavas.

The Radical History of Unemployed Activism

Insights from the history of unemployed activism. Includes an overview of the history of Australia’s welfare system and stories from the 1920s, 1980s, 1990s and early 2000s – plus creative, humorous and confrontational tactics.

template form called 'Campaign Canvas Toolkit' with boxes to fill in. The text in the form reads '1. Vision What is the long term vision for what you want to achieve with this campaign? 2. What needs to change? Based on the problems we’ve identified that contribute to the current situation, what needs to change? 3. How can we create that change? How can we disrupt and transform the current system? How can we create culture change on this issue? How can we disrupt or transform insititions? How can we support or amplify alternatives? 4. Who can help? Who do we need to bring about this change? Who has influence? Who is affected? And who can we collaborate with? 5. What influences? What relationships, trends or events currently have influence/help sustain the current situation or could shift it? 6. Goals What is the specific goal for this project? Objectives What do we need to do to bring this about? 7. Outcomes What does success look like? Indicators How will we know we’re on the right path? 8. What’s the story? What are the key elements of the new narrative we want to create? 9. What do people need to do? How can audiences and allies help bring about this change? What are our asks to them? 10. What do we need to do? What are the key activities and tasks that we need to do to support people to take action and create a shift? 11. Assumptions What assumptions have we made about how the system will respond? Why do we believe this plan will succeed? 12. Risks Why might this plan fail? What resistance could we face? Are there risks to staff or the organisation? 13. Tracking & measuring What will we track and measure to show we are making progress towards our objectives?'.

The Campaign Canvas [Template]

From vision and strategy to storytelling and metrics, this template ensures you’ve touched on all the essentials of an effective campaign.

A large crowd marching behind a banner saying: We march with Selma!

Building 21st Century Movements

Taren Stinebrickner-Kauffman, Founder and former Executive Director of SumofUs, at Progress 2015 with a series of movement case studies challenging us to be technological innovators and to bring our social change work to the cutting edge of the current century.

A brick wall painted white with the words Art = Change! graffitied in black

Films for Social Change

Film can be one of the most powerful mediums for getting ordinary people interested in social change. Australian Progress has put together a crowd-sourced list of films that are about activists, advocates and social movements, or have in of themselves provided impetus for social change.

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