Tag

Campaigning – Approaches_Actions_Tactics

red balloon tied to metal weight

Moving the rock: Shifting power for sustained change

This article explores the ‘moving the rock’ concept put forward by Daniel Hunter in his book Strategy and Soul. The concept has been valuable for campaigners and organisations reassessing their theory of change and particularly how they engage politicians and supporters.

Cover of Iain McIntyre's 'Always Look on the Bright Side of Life: The AIDEX '91 Story'.

Always look on the bright side of life The AIDEX ’91 story

In 1991 over 1000 protesters blockaded the National Exhibition Centre in Canberra with the goal of shutting down the Australia International Defence Exhibition. This book includes a detailed account of the blockade, the context of the growth of the Australian arms industry, and the words of the protesters themselves.

Photograph of a large group of people in a rural paddock. They are holding signs and banners reading 'No Gas Mining on Our Prime Ag Land'.

Time to move the rock

A follow up article from a workshop presented at Progress 2015 by Holly Hammond and Sam La Rocca with a video presentation from Daniel Hunter. The workshop explored Daniel’s metaphor ‘politicians are like a balloon tied to a rock’.

Change Makers (Text on orange background)

ChangeMakers Podcast Series 2

The ChangeMakers podcast is short series podcast that tells stories about people who are striving for social change across the world.

Black and white photograph of four protestors standing in front of Old Parliament House. Placards read 'Land Ownership Not Lease', 'Land Rights or Else!', 'Why Pay to Use Our Own Land', 'Which Do You Choose: Land Rights or Bloodshed?'. 'Legally This is Our Land. We Shall Take It If Need Be'.

The Aboriginal Tent Embassy

The Aboriginal Tent Embassy was established in 1972 when the Coalition Government failed to recognise the land rights of Indigenous people. From its inception, the Embassy has been interwoven into Canberra’s physical and political landscape, blending black politics, symbolism and theatre that opponents have found difficult to counter.

Black and white photograph of a large crowd of protestors. Banners include 'Vietnam Moratorium Campaign' and 'Stop the Country to Stop the War'.

The Vietnam War

Case study of the Australian campaign against involvement in the Vietnam War. The emergence of popular protest in Australia during the 1960s presented a fundamental challenge to government decisions and the way those decisions are made. By taking to the streets people challenged the policy positions of government and, in some cases, the very legitimacy and authority of the state itself.

Photograph of students holding a banner reading 'Our Future, Our Reef, Don't Risk It'.

Live tweeting at rallies and marches

Twitter is a very useful way to share your story outside traditional networks. Increasingly Twitter quotes and photos are used to embed in traditional media, and with a small amount of effort you can get your event trending. This will alert politicians and media to your issue.

Photograph of River Red Gum trees submerged in water.

Victorian red gum forests: A historic victory

A comprehensive case study of the successful campaign to protect Victorian Red Gum Forests. Includes the history of the Barmah-Millewa Campaign, its goals and results. Given the historic outcomes of the campaign it is worth examining how such an effective green-black alliance emerged in south-eastern Australia.

Orange megaphone on orange wall

The Basics of Crowdfunding and how to use Pozible

Rick Chen, cofounder of Pozible, came along to a Melbourne Campaigner’s Network session to introduce the basics of crowd-funding and how to use the Pozible platform. Read on for some tips on how to get your crowd-funder up and running!

Cover of Original Power's Building Power Guide - features a drawing of a turtle in red.

Cyclone Warning A training guide for solving problems

This is a training process guide to explore different approaches to solving community problems, investigate how different problems require different approaches to change to solve them, clarify the differences between community organising, community development, advocacy and service delivery.

A group of smiling protestors under a tarp shelter. A banner reads 'Coal Out, Renewables In'.

Preparing for a Community Blockade

Here are some practical things you may like to consider in logistical preparations for a community blockade: helpful skills, action roles, and logistical preparation.

A jubilant group of people pose behind a large banner reading 'We won'. They are at the beach with sky and ocean in the background.

James Price Point/Walmadan: A Huge Win

In 2013 the people of Broome stopped the development of a gas plant and port at iconic James Price Point (Walmadan). They had substantial political and corporate interests arrayed against them but prevailed with a strong sense of community and creative strategic campaigning. This short case study shares some of the keys to success and strengths of the campaign.

A group of people stand behind a Lock the Gate banner and hold yellow triangles in the air.

Coal Seam Gas: The Ongoing Battle

The struggle between the developers of unconventional gas (coal seam, shale and tight gas), farmers and communities has struck a chord with people all over the country and has rightly been referred to by Lock the Gate as ‘the fastest growing social movement in the country’. This short case study shares some of the keys to success of the LTG approach.

What does it take for everyday people to shift an election?

The story of how GetUp successfully organised in the seat of Bass to remove sitting MP Andrew Nikolic at the 2016 federal election. Lessons include the power of mixing online and offline; the power of mixing local with national; and have the local lead the national.

A group of people gather under a tree with clipboards.

Is personalised political communication manipulative?

“Personalized political communication” refers to when the medium for a message is a person, not media such as television, pamphlets, or billboards. The electoral arms race is seeing a renaissance of PPC and greater engagement of voters in campaigns and the political process.

Cover of the book 'How Organizations Develop Activists'.

How Organizations Develop Activists: A book review

Joel Dignam reviews Hahrie Han’s How Organizations Develop Activists. A key finding of Han’s research is that high-engagement chapters practise both organizing and mobilizing. The Voice for Indi campaign is considered as an Australian example of combining these two approaches.

A number of African American students sit along a lunch counter.

Lessons from the Greensboro Student Sit-ins

The Greensboro student sit-ins had nonviolence at their heart and succeeded, not only in their immediate goal, but also in building a lasting organisation in the SNCC. It stands now as yet another example of the successful use of nonviolence to stand against oppression.

Aerial photograph of huge crowd filling Federation Square and surrounding streets.

Tips for Turnout from Your Rights at Work

The Your Rights at Work campaign ran from 2005 to 2007 and included some of the largest mobilisations in Australian social movement history. This article draws out some of the lessons in relation to ensuring strong turn-out at rallies and other events.

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