Tag

Campaigning – Approaches_Actions_Tactics

A group of people gathered to protest the proposed development at James Price Point

What makes Non Violent Direct Action (NVDA) effective?

Nonviolent direct action can play a powerful role in campaigns. This article summarises some of the characteristics that can make NVDA either effective or ineffective, and encourages the use of clear tactics criteria in developing campaign strategy.

Image of protesters gathered with flags tied around them

Learning From a Tibet Campaign Win

Kyinzom Dhongdue from Australian Tibet Council shares the story of a campaign win and the lessons that can be taken from it. The country’s oldest university cancelled a talk by the Dalai Lama. Within a week, the University of Sydney backtracked and released a hasty statement welcoming His Holiness on campus in June. The short campaign shows the value of rapid response people power tactics.

Photograph of the first General Assembly of Occupy Melbourne, October 15 2011. A large gathering of people in City Square with signs.

Occupy Melbourne: A Missed Opportunity

“Occupy Melbourne became the largest occupation in Australia, and indeed, the southern hemisphere. Like most truly novel historical events, the Occupy movement caught most people off guard.” This short case study shares some of the lessons from Occupy Melbourne and why more effective skill-sharing would have made a difference.

Three people sit wearing balaclavas.

The radical history of unemployed activism

Insights from the history of unemployed activism. Includes an overview of the history of Australia’s welfare system and stories from the 1920s, 1980s, 1990s and early 2000s – plus creative, humorous and confrontational tactics.

Title page of the mobilisation cookbook, featuring the words 'Mobilisation Cookbook: A Greenpeace Guide to cooking up people powered campaigns", over a background of diverse cartoon faces. Below the text is a cartoon of a cooking pot, with a hand sprinkling something granular into it.

The Mobilisation Cookbook

The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask. Developed for Greenpeace staff, volunteers, and allies, this guide will help anyone cook up effective people-powered campaigns.

List of the six elements of people powered campaigns

6 Elements of Open (People-Powered) Campaigns

Is your campaign about people, or staff? Distributed, or centralised? This worksheet outlines six factors to think about when analysing how ‘open’ your campaigns are, from the participants of MobLab’s Open Campaigns Camp.

Over a dozen hands reach into the middle of a circle, making the 'all in' symbol

Grassroots Led Campaigns Report

Decentralised, grassroots-led digital campaigning has taken off in the last decade. This report looks at the impact these campaigns are having, what lessons we can learn from them about success, and what these new campaigns platforms mean for the future of social change.

Tracey Frauzel, the Mobilisation Strategy Director who gives this course, wears black clothes with a red necklace, and walks down a street with brick walls to one side.

Online Course: How to Create ‘People Powered’ Campaigns

Bring People Power into your next campaign or project with MobLab’s online course. Based on the Mobilisation Cookbook, drawing on Greenpeace’s expertise, the free course covers core elements of a ‘people-powered’ campaign, when to use them and what to mix them with. Based on real-life campaign examples, you’ll also cover practical tools needed to create your own campaigns.

A large crowd marching behind a banner saying: We march with Selma!

Building 21st Century Movements

Taren Stinebrickner-Kauffman, Founder and former Executive Director of SumofUs, at Progress 2015 with a series of movement case studies challenging us to be technological innovators and to bring our social change work to the cutting edge of the current century.

A brick wall painted white with the words Art = Change! graffitied in black

Films for Social Change

Film can be one of the most powerful mediums for getting ordinary people interested in social change. Australian Progress has put together a crowd-sourced list of films that are about activists, advocates and social movements, or have in of themselves provided impetus for social change.

Screenshot of the Ecomark website. A model in blue sits on a bright pink couch, with flowers on her lap. She is smelling one of them. Overlaid on the image is the text '12956 visitors so far!'

Digital Tactic Inspiration: Ecomark by WeMove

Primark, the international clothing chain, famously does not have an online store. So when EU-wide campaigning organisation WeMove chose to target Primark in a sustainability campaign, they started by launching a parody site.

A crowd gathered in the evening, in the foreground a sign reads 'Shine a light on mental health'

10 tips from GetUp’s decade of campaigning

Sam Mclean was National Director of GetUp for three years, and he learned a lot about leadership and campaigns. Here are 10 pearls of wisdom he delivered at a presentation to Campact in 2015. 

Máté speaks into a microphone at a protest outside the Hungarian Parliament. In the background protestors hold a large poster with Hungarian text.

Home Care in Hungary

In Hungary, digital campaigning organisation aHang has been winning big and building people power in a difficult political environment. Their homecare campaign was a huge win for Hungarian carers, and people power everywhere.

Black and white photograph of media microphones.

Strategic Media Engagement

The media can be a powerful mode of communication which can have a big impact on the success or failure of our initiatives. But how do we ensure our communications are strategic and don’t just end up being more noise?

A jubilant group of people pose behind a large banner reading 'We won'. They are at the beach with sky and ocean in the background.

Celebration is an Activist Skill

Activists are often so focused on problems – it’s important to take in wins, whether big or small, to sustain us through the struggle. This article includes reminders of what we can celebrate, how, and why it is so important.

Cover of Daniel Hunter's book 'Strategy & Soul'. Features a photograph of Daniel Hunter and fellow campaigner Jethro Heiko with the Philadelphia Town Hall in the background.

Strategy & Soul Insights

Anita Tang reflects on meeting Daniel Hunter and reading his book Strategy and Soul. She shares insights from his work which can contribute to strategic and soulful campaigning.

Pin It on Pinterest