3 tools to test your campaign
3 tools to test early versions of campaign ideas with target audiences starting with deciding on what to prototype. These tools are by Mobilisation Lab.
Format
Templates
6 tools for creative idea generation for your next campaign
6 tools for creative idea generation for your next campaign by Mobilisation Lab e.g. mind maps, idea generation, picture prompts, prototypes, etc.
9 tools to deepen your understanding of the people you want to engage in campaigns
9 tools to deepen your understanding of the people you want to engage in campaigns e.g. personas, framing worksheet, questioning guide, by Mobilisation Lab.
7 tools for defining your campaign problem
7 tools for defining your campaign problem come from The Campaign Accelerator Toolkit by MobLab. Where will your campaign go? Which problems will you focus on solving?
The 21st-Century Advocacy Playbook
Build strong advocacy teams using this checklist to assess your team’s readiness to campaign for—and win—change in the modern landscape.
6 Elements of Open (People-Powered) Campaigns: Worksheet Template
Is your campaign about people, or staff? Distributed, or centralised? This worksheet outlines six factors to think about when analysing how ‘open’ your campaigns are, from the participants of MobLab’s Open Campaigns Camp.
Context Map Template
This Context Map template allows a team to foster a collective understanding of the overall context in which a campaign is happening.
System Map Template
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
Iceberg Worksheet: What’s the root cause of the problem?
Drill down into the root cause of a problem a campaign aims to address. Shift focus from the event into underlying societal structures.
Call to Action Worksheet
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
Creating a Team Culture: Worksheet
Use this Engagement Pyramid from the Mobilisation Lab to visualise the different ways a person might get involved with your campaign.
Engagement Pyramid: Visualise the different ways a person might get involved with your Campaign
Use this Engagement Pyramid to visualise the different ways a person might get involved with your campaign.
The Campaign Canvas [Template]
From vision and strategy to storytelling and metrics, this template ensures you’ve touched on all the essentials of an effective campaign.
Building an Advocacy Campaign: A template for introducing the Basics of Strategy
Trying to get your campaign moving fast and need your thoughts in one place? This is a simple template for designing an advocacy campaign that should help.
Campaign Scoping Template
This 3 pg campaign template shared by the Sydney Cancer Advocacy Network can help groups decide which campaigns are worth running.
Log Frame Matrix Template: Tool for Campaign Planning
Making campaign planning and project management easier with a Log Frame Matrix (Or logical framework matrix) template.
Facebook Comments Policy
A clear Facebook comments policy is central to making sure everyone is aware of how they are expected to behave when engaging in your community’s online conversation. Take some inspiration from this example written by Jessie Mawson for Amnesty International Australia.