By Emily Mulligan, Katherine Tu, Tom Maitland
Tips on effective online fundraising, based on Raisely’s 2019 fundraising data and case studies from GetUp and ActionAid.
At FWD+Organise 2019 (a conference organised by Australian Progress and attended by 300 Australian organisers, digital campaigners and other activists) a workshop was held on developing sustainable online fundraising. The workshop was hosted by Raisley with case studies from ActionAid and GetUp. They shared lessons about what works with online fundraising including key insights from $40M worth of anonymised fundraising data. The speakers were Tom Maitland (Raisely), Emily Mulligan (GetUp) and Katherine Tu (ActionAid).
You can download the presentation slides from the workshop from the box at the bottom of this page. They include:
Raisely’s 2019 Fundraising Insights
- Background on the data
- Insights about Donations/Giving: Benchmarks; Frequency; Timing; Regular Givers
- Insights about Peer-to-Peer: Foundations; Profile Benchmarks; Factors of Successful Fundraisers; Teams
- A/B Tests: Why run A/B Tests?; Donation form basics; Improvements and Tests
Lessons about how ActionAid became sustainable
- 1 Build buy-in
- 2 Use a combination of passive and direct fundraising
- 3 Test, test, test and refine
- 4 Resource the effort
Tips from GetUp
- Have a mix of fundraising channels
- Be trustworthy and nail the basics
- Fundraising is campaigning and moment is everything
- Learn from your tests, don’t be precious and don’t make excuses for bad content
Download the presentation slides from the box at the bottom of this page.
- Fundraising - Digital
- Fundraising - Digital - Case studies
- FWD + Organise 2019 (Australian Progress Conference - Australia)
- Lessons learned_Reviews_Reflections