Key Resources from Mobilisation Lab
Reports, toolkits, templates and guides from Mobilisation Lab including campaign strategy, storytelling, digital campaigning, security and more.
Collection
Mobilisation Lab
Mobilisation Lab was born inside Greenpeace International to enable faster and better development of global best practice in digital campaigning. Now the MobLab is an independent global organisation transforming social change for the networked age.
The MobLab enables global campaigners to build a more just, peaceful, and sustainable world by equipping them with strategies, tools, tactics, and partners, using a systems-based, people-powered approach.
The Commons MobLab collection brings together many of the reports, training materials, toolkits and other materials they share with campaigners, strategists and advocacy leaders.
Problem Diagram
Use this diagram from Mobilisation Lab to chart the causes of the problem that your campaign aims to address and how that problem affects people differently. This tool helps identify the “root cause” to tackle in a campaign or even in a set of campaigns.
How are we Measuring People Power in 2020+, and where do we go from here?
How do you measure gifts of time, expertise and leadership? What indicators can you use to assess grassroots power building, organising and volunteer initiatives?
Be “digital critical” listen first, and other lessons from 350.org’s digital transformation
A conversation with Hanna Thomas who guided 350.org to adopt a product team model for more effective digital campaigning.
Beyond Vanity Metrics: Toward better measurement of member engagement
Metrics should help you improve how you invest in and plan campaigns. But while “vanity metrics” such as list size or pageviews sound big and impressive, they can be misleading. This report offers new approaches to measuring member engagement.
Campaign Accelerator Toolkit
Accelerate the campaign planning process with this toolkit to get campaigns out the door faster to create more effective campaigns.
5 tools to plan your campaign strategy
5 tools to help you plan your campaign strategy including templates on calls to action, ladder of engagement, timelines, team culture, campaign canvas…
3 tools to test your campaign
3 tools to test early versions of campaign ideas with target audiences starting with deciding on what to prototype. These tools are by Mobilisation Lab.
6 tools for creative idea generation for your next campaign
6 tools for creative idea generation for your next campaign by Mobilisation Lab e.g. mind maps, idea generation, picture prompts, prototypes, etc.
9 tools to deepen your understanding of the people you want to engage in campaigns
9 tools to deepen your understanding of the people you want to engage in campaigns e.g. personas, framing worksheet, questioning guide, by Mobilisation Lab.
7 tools for defining your campaign problem
7 tools for defining your campaign problem come from The Campaign Accelerator Toolkit by MobLab. Where will your campaign go? Which problems will you focus on solving?
The Mobilisation Cookbook: A Greenpeace Guide to cooking up People Powered Campaigns
The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask.
The 21st-Century Advocacy Playbook
Build strong advocacy teams using this checklist to assess your team’s readiness to campaign for—and win—change in the modern landscape.
6 Elements of Open (People-Powered) Campaigns: Worksheet Template
Is your campaign about people, or staff? Distributed, or centralised? This worksheet outlines six factors to think about when analysing how ‘open’ your campaigns are, from the participants of MobLab’s Open Campaigns Camp.
The Anatomy of People-Powered Campaigns
The four ingredients Greenpeace campaigners use to build successful people-powered campaigns, straight from the folks at MobLab.
Context Map Template
This Context Map template allows a team to foster a collective understanding of the overall context in which a campaign is happening.
System Map Template
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
Iceberg Worksheet: What’s the root cause of the problem?
Drill down into the root cause of a problem a campaign aims to address. Shift focus from the event into underlying societal structures.
Call to Action Worksheet
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
Creating a Team Culture: Worksheet
Use this Engagement Pyramid from the Mobilisation Lab to visualise the different ways a person might get involved with your campaign.